Diploma in DigitalMarketing: Website Management and Design

Learn strategic and hands on skills for creating and managing compelling websites.

In British Columbia, this program has been approved by the Private Training Institutions Branch (PTIB) of the Ministry of Advanced Education and Skills Training.

Build the website management and design skills that businesses need.

Develop a solid set of skills and knowledge that will enable you to make strategic web content and design decisions to reach your target audience(s) and provide excellent digital experiences. This comprehensive program will build your creative and analytic digital skills and put you in demand across a range of businesses and organizations.

Take the co-op program to get hands-on website management and design practise in a Canadian business or organization.

A diploma in Digital Marketing can open careers in many fields, such as Content Strategist, Email Marketers, SEO Specialists and Social Media Managers

Why Choose the Diploma in Digital Marketing: Website Management and Design

Learn how to adapt content for the responsive web and make design choices that work well across different devices.
Build skills to support strategic website planning and development, considering content marketing, audience targeting, SEO, and analytics to achieve website goals.
Create a fully functional WordPress website to practise and showcase the skills you learn throughout the course.
Explore website security, asset security and cloud and data security.
Take the co-op program to put your skills into practice and get Canadian references in a work placement related to digital marketing.

CAMPUS AVAILABLE

Vancouver, Toronto

PROGRAM LENGTH

ACADEMIC

Afternoon 48 weeks
Evening 48 weeks

CO-OP

Afternoon 88 weeks
Evening 88 weeks

*Schedules will be adjusted in December to accommodate public holidays. Contact us for more information.

LANGUAGE LEVEL REQUIREMENT

Intermediate 3

(Equivalent to TOEFL iBT: 46, IELTS: 5.5)

OR Completion of a minimum of three full years of study in a secondary or post-secondary institution where the sole language of instruction is English.

OTHER PROGRAM ADMISSION REQUIREMENTS

View general Greystone College Admission Requirements for your chosen campus.

START DATES

Afternoon (Available in Vancouver only)
2023: Jan 3, Feb 27, Apr 24, Jun 19, Aug 14, Oct 10, Dec 4

Evening
2023: Jan 3, Feb 27, Apr 24, Jun 19, Aug 14, Oct 10, Dec 4
2024: Jan 29, Mar 25, May 21, July 15, Sep 9, Nov 4, Dec 30 (first session of 2025)

Start dates are dependent on enrolment and are subject to change

Why Choose Co-op?

Co-op or “Co-operative Education” combines academic study with a work placement related to your study area. This popular Canadian learning approach provides students with hands-on experience in their study field, quality references, and networks that will give them a competitive edge for finding future work and growing their career.

LEARN MORE ABOUT CO-OP

Take the Diploma in Digital Marketing: Website Management and Design and build work experience in entry-level positions in areas like:

Advertising
Media
Marketing
Communications
Sales

Program Courses

This course deals with the importance of customer expectations and how CRM influences customer experiences. It identifies how customers' experience and perception of an organization can be beneficial or detrimental to its success. In this course of study students will gain objective knowledge about what positively and negatively affects customers' experience.

Digital Marketing Fundamentals- Branding lays the groundwork for students to understand the key components of brand identity, how to create Unique Selling Proposition (USP) and why it is important. Students are also introduced to the portfolio that they build as a professional showcase of their work and certifications.

Digital Marketing Fundamentals lays the groundwork for students to understand how online and offline marketing methods work together to deliver results. Students will learn the terms and concepts used in the industry and how they are applied in practical situations. In this course, students will earn the Mailchimp Academy Foundations Certification; Mailchimp Academy Email Marketing Certification; HubSpot Email Marketing Certificate; and HubSpot Inbound Marketing Certification.

Moving beyond basic keywords and PPC marketing, SEO takes a deeper look into what businesses need to do to get their content in front of their target audience. This course takes an international view on the subject and covers much more than Google; learn to incorporate SEO strategies across multiple platforms and geographic regions. It includes keywords, linking, backlinking and strategies to get onsite and offsite SEO working. In this course, students will earn the Semrush SEO Toolkit Certification; Semrush Content Marketing Certification; HubSpot SEO and SEO II Certification; and HubSpot SEO II Certification.

Data analytics empowers digital marketers to move beyond guesswork and make data-driven decisions. This course equips students with the knowledge and skills needed to capture, manage, and report on analytics data so that they can improve their digital marketing campaigns by turning data into actionable insights. In this course, students will earn the Google Analytics Certification.

Gain a comprehensive understanding of using WordPress for website design in constructing a fully functional e-Commerce website while leveraging data analytics to improve website performance. The course covers the various business and geographic listings options available and how they can be utilized as online marketing tools. Students will also become familiar with CRM, loyalty card, and apps, and examine aspects of website security, asset security, and cloud and data security. In this course, students will earn the HubSpot certification: Growth-Driven Design.

During the co-op work placement, students will put their skills into practise in a local workplace in a position related to their specific program objectives. Students will be required to complete job tasks as assigned to them by the employer. In addition, students are required to provide regular feedback (monthly) on their placement experience to Greystone College using prescribed reporting forms.

In this course students will learn strategies and techniques to establish and implement a personal professional development plan to strive for efficiency and effectiveness in business. Students will reflect on their personal Self-Awareness through assessing their values, strengths and weaknesses as well as their vision in life. This will also help students set meaningful life and career goals, align with their goals more effectively and understand oneself in relation to others.

*This course is only required for students taking the academic (non-co-op) program in the daytime schedule. Evening program students and Co-op students will take Work Placement Skills.

This course is delivered in two parts. In Part 1, students will develop the basic skills for finding and securing work in Canada – they will learn about resumes, cover letters, tax forms and more. Part 2 of the course is designed especially for Co-op students. It provides additional support to help students find and secure a co-op placement related to their studies and explains expectations and responsibilities during the work term.

*Evening program students taking academic (non-co-op) programs will take the first part of the Work Placement Skills Course. Co-op students will complete part 1 and 2. Daytime academic (non-co-op) students will take the Job Search Preparation course.

Explore our Digital Marketing Programs

Attestation of College Studies, Digital Marketing Specialist with Practicum

PRACTICUM

Learn how to attract, engage, & convert clients across the digital space.

ACADEMIC & CO-OP

Learn how to attract, engage, & convert clients across the digital space.

ACADEMIC & CO-OP

Learn how to engage and convert clients and drive business goals in popular social media platforms.

Diploma in DigitalMarketing: Website Management and Design

Learn strategic and hands on skills for creating and managing compelling websites.

Build the website management and design skills that businesses need.

Why Choose the Diploma in Digital Marketing: Website Management and Design

CAMPUS AVAILABLE

PROGRAM LENGTH

LANGUAGE LEVEL REQUIREMENT

OTHER PROGRAM ADMISSION REQUIREMENTS

START DATES

Why Choose Co-op?

Program Courses

Explore our Digital Marketing Programs

Attestation of College Studies, Digital Marketing Specialist with Practicum

PRACTICUM

Diploma in Digital Marketing Professional

ACADEMIC & CO-OP

Diploma in Digital Marketing: Social Media Professional

ACADEMIC & CO-OP

Ready to make the next step?

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Diploma in DigitalMarketing: Website Management and Design

Learn strategic and hands on skills for creating and managing compelling websites.

Build the website management and design skills that businesses need.

Why Choose the Diploma in Digital Marketing: Website Management and Design

CAMPUS AVAILABLE

PROGRAM LENGTH

LANGUAGE LEVEL REQUIREMENT

OTHER PROGRAM ADMISSION REQUIREMENTS

START DATES

Why Choose Co-op?

Program Courses

Customer Relationship Management

Digital Marketing Fundamentals - Branding

Digital Marketing Fundamentals - Domain, Online, Email Marketing

Search Engine Optimization

Strategic Web Design - Analytics and Beyond

Strategic Web Design - Creative Effort

~Co-op Work Experience (Co-op Students only)

~Job Search Preparation*

~Work Placement Skills 1 & 2*

Explore our Digital Marketing Programs

Attestation of College Studies, Digital Marketing Specialist with Practicum

PRACTICUM

Diploma in Digital Marketing Professional

ACADEMIC & CO-OP

Diploma in Digital Marketing: Social Media Professional

ACADEMIC & CO-OP

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