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Diploma in DigitalMarketing: Website Management and Design

Learn strategic and hands on skills for creating and managing compelling websites.

Build the website management and design skills that businesses need.

Develop a solid set of skills and knowledge that will enable you to make strategic web content and design decisions to reach your target audience(s) and provide excellent digital experiences. This comprehensive program will build your creative and analytic digital skills and put you in demand across a range of businesses and organizations.

Take the co-op program to get hands-on website management and design practise in a Canadian business or organization.

Why Choose the Diploma in Digital Marketing: Website Management and Design

  • Learn how to adapt content for the responsive web and make design choices that work well across different devices.
  • Build skills to support strategic website planning and development, considering content marketing, audience targeting, SEO, and analytics to achieve website goals.
  • Create a fully functional WordPress website to practise and showcase the skills you learn throughout the course.
  • Explore website security, asset security and cloud and data security.
  • Take the co-op program to put your skills into practice and get Canadian references in a work placement related to digital marketing.
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CAMPUS AVAILABLE

Vancouver, Toronto

PROGRAM LENGTH
ACADEMIC

Evening 48 weeks

CO-OP

Evening 88 weeks

*Schedules will be adjusted in December to accommodate public holidays. Contact us for more information.

LANGUAGE LEVEL REQUIREMENT

Intermediate 3

OR Completion of a minimum of three full years of study in a secondary or post-secondary institution where the sole language of instruction is English.

OTHER PROGRAM ADMISSION REQUIREMENTS

View general Greystone College Admission Requirements for your chosen campus.

START DATES

2022: Jan 31, Mar 28, May 24, Jul 18, Sep 12, Nov7
2023: Jan 3, Feb 27, Apr 24, Jun 19, Aug 14, Oct 10, Dec 4

Start dates are dependent on enrolment and are subject to change

Why Choose Co-op?

Co-op or “Co-operative Education” combines academic study with a work placement related to your study area. This popular Canadian learning approach provides students with hands-on experience in their study field, quality references, and networks that will give them a competitive edge for finding future work and growing their career.

LEARN MORE ABOUT CO-OP

Take the Diploma in Digital Marketing: Website Management and Design and build work experience in entry-level positions in areas like:

  • Advertising
  • Media
  • Marketing
  • Communications
  • Sales

Program Courses

This course deals with the importance of customer expectations and how CRM influences customer experiences. It identifies how customers' experience and perception of an organization can be beneficial or detrimental to its success. In this course of study students will gain objective knowledge about what positively and negatively affects customers' experience.

Digital Marketing Fundamentals- Branding lays the groundwork for students to understand the key components of brand identity, how to create Unique Selling Proposition (USP) and why it is important.

Digital Marketing Fundamentals lays the groundwork for students to understand how online and offline marketing methods work together to deliver results. Students will learn the terms and concepts used in the industry and how they are applied in practical situations.

Moving beyond basic keywords and PPC marketing, SEO takes a deeper look into what businesses need to do to get their content in front of their target audience. This course takes an international view on the subject and covers much more than Google; learn to incorporate SEO strategies across multiple platforms and geographic regions. It includes keywords, linking, backlinking and strategies to get onsite and offsite SEO working.

Students will examine aspects of website security, asset security, and cloud and data security. Students will become familiar with various business and geographic listings options available and how they can be utilized as online marketing tools. Students will become familiar with CRM and loyalty cards and apps. Students will become familiar with eCommerce. Students will be able to identify why content marketing is important. Students will be able to transmit content marketing messages through various channels.

Explore our Digital Marketing Programs

Ready to make the next step?

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