Diploma in Digital Marketing: SocialMedia Professional

Learn how to engage and convert clients and drive business goals in popular social media platforms.

In British Columbia, this program has been approved by the Private Training Institutions Branch (PTIB) of the Ministry of Advanced Education and Skills Training.

Build a diverse set of social media marketing skills that businesses need to stay competitive.

Learn how to set social media marketing goals, identify buyer personas, create targeted content, and choose the right platforms to reach and engage clients on social media. This comprehensive social media skill set will open up work opportunities across a wide range of organizations.

Take the co-op program to get hands-on social media marketing practise in a Canadian business or organization.

A diploma in Digital Marketing can open careers in many fields, such as Content Strategist, Email Marketers, SEO Specialists and Social Media Managers

Why Choose the Diploma in Digital Marketing: Social Media Professional

More than 50% of the world’s population uses social media, and the average user spends almost 2.5 hours a day engaging on these platforms – learn how to reach clients where they spend their time!
Explore a wide range of social media marketing platforms including Facebook, Instagram, Twitter, LinkedIn, YouTube, Yelp and Pinterest.
Dive into metrics and analytics to help you choose the right channels for specific target markets, track your success, and develop strategic social media marketing plans.
Learn how to write for the web and adapt your style and approach for different platforms to make the most impact.
Take the co-op program to put your skills into practice and get Canadian references in a work placement related to social media marketing.
Gain globally recognized certifications from Semrush, HubSpot, and Google.
Build a portfolio to showcase your talent, expertise, and certifications as you progress through the program.

CAMPUS AVAILABLE

Vancouver, Toronto

PROGRAM LENGTH

ACADEMIC

Morning 24 weeks
Afternoon 48 weeks
Evening 48 weeks

CO-OP

Morning 48 weeks
Afternoon 88 weeks
Evening 88 weeks

*Schedules will be adjusted in December to accommodate public holidays. Contact us for more information.

LANGUAGE LEVEL REQUIREMENT

Intermediate 3

(Equivalent to TOEFL iBT: 46, IELTS: 5.5)

OR Completion of a minimum of three full years of study in a secondary or post-secondary institution where the sole language of instruction is English.

OTHER PROGRAM ADMISSION REQUIREMENTS

View general Greystone College Admission Requirements for your chosen campus.

START DATES

Morning (Available in Vancouver only)
2023: Aug 14, Sept 11, Oct 10, Nov 6, Dec 4

2024 (with 8 week summer break): Jan 2, Jan 29, Feb 26, Mar 25, Apr 22, Aug 12, Sep 9, Oct 7, Nov 4, Dec 2, Dec 30 (first session of 2025)

Afternoon (Available in Vancouver only)
2023: Jan 3, Feb 27, Apr 24, Jun 19, Aug 14, Oct 10, Dec 4

Evening
2023: Jan 3, Feb 27, Apr 24, Jun 19, Aug 14, Oct 10, Dec 4

2024: Jan 29, Mar 25, May 21, Jul 15, Sept 9, Nov 4, Dec 30 (first session of 2025)

Start dates are dependent on enrolment and are subject to change

Why Choose Co-op?

Co-op or “Co-operative Education” combines academic study with a work placement related to your study area. This popular Canadian learning approach provides students with hands-on experience in their study field, quality references, and networks that will give them a competitive edge for finding future work and growing their career.

LEARN MORE ABOUT CO-OP

Take the Diploma in Digital Marketing: Social Media Professional Co-op and build work experience in entry-level positions in areas like:

Advertising
Media
Marketing
Communications
Sales

Program Courses

This course deals with the importance of customer expectations and how CRM influences customer experiences. It identifies how customers' experience and perception of an organization can be beneficial or detrimental to its success. In this course of study students will gain objective knowledge about what positively and negatively affects customers' experience.

Digital Marketing Fundamentals- Branding lays the groundwork for students to understand the key components of brand identity, how to create Unique Selling Proposition (USP) and why it is important. Students are also introduced to the portfolio that they build as a professional showcase of their work and certifications.

Digital Marketing Fundamentals lays the groundwork for students to understand how online and offline marketing methods work together to deliver results. Students will learn the terms and concepts used in the industry and how they are applied in practical situations. In this course, students will earn the Mailchimp Academy Foundations Certification; Mailchimp Academy Email Marketing Certification; HubSpot Email Marketing Certificate; and HubSpot Inbound Marketing Certification.

Social media as a marketing tool can make or break brand image and has rapidly become the channel of choice for companies to reach their target audience. In this course, students will earn the Hootsuite Platform Certification and the Social Media Marketing Certification.

Learning how to choose the right social media platform and how best to utilize the features offered by that platform is the primary focus of this course. We take the most popular social media platforms and examine how businesses can best use them to reach customers. In this course, students will earn the Google Ads Search Certification; Google Ads Display Certification; and Google Ads - Measurement Certification.

Marketing in the digital age is all about content. From your website, YouTube channel, blog, brochure, or tweets, content is what differentiates a mediocre from a viral marketing campaign. However, not all content is created equal, and careful consideration needs to be given to everything published to maximize its effect. Tweets, blog posts and website copy all serve different purposes and carry their own constraints. This course provides the skills to navigate the content creation challenge successfully. In this course, students will earn the Muck Rack Fundamentals of Media Relations Certification.

During the co-op work placement, students will put their skills into practise in a local workplace in a position related to their specific program objectives. Students will be required to complete job tasks as assigned to them by the employer. In addition, students are required to provide regular feedback (monthly) on their placement experience to Greystone College using prescribed reporting forms.

In this course students will learn strategies and techniques to establish and implement a personal professional development plan to strive for efficiency and effectiveness in business. Students will reflect on their personal Self-Awareness through assessing their values, strengths and weaknesses as well as their vision in life. This will also help students set meaningful life and career goals, align with their goals more effectively and understand oneself in relation to others.

*This course is only required for students taking the academic (non-co-op) program in the daytime schedule. Evening program students and Co-op students will take Work Placement Skills.

This course is delivered in two parts. In Part 1, students will develop the basic skills for finding and securing work in Canada – they will learn about resumes, cover letters, tax forms and more. Part 2 of the course is designed especially for Co-op students. It provides additional support to help students find and secure a co-op placement related to their studies and explains expectations and responsibilities during the work term.

*Evening program students taking academic (non-co-op) programs will take the first part of the Work Placement Skills Course. Co-op students will complete part 1 and 2. Daytime academic (non-co-op) students will take the Job Search Preparation course.

Explore our Digital Marketing Programs

Attestation of College Studies, Digital Marketing Specialist with Practicum

PRACTICUM

Learn how to attract, engage, & convert clients across the digital space.

ACADEMIC & CO-OP

Learn how to attract, engage, & convert clients across the digital space.

ACADEMIC & CO-OP

Learn strategic and hands on skills for creating and managing compelling websites.

Diploma in Digital Marketing: SocialMedia Professional

Learn how to engage and convert clients and drive business goals in popular social media platforms.

Build a diverse set of social media marketing skills that businesses need to stay competitive.

Why Choose the Diploma in Digital Marketing: Social Media Professional

CAMPUS AVAILABLE

PROGRAM LENGTH

LANGUAGE LEVEL REQUIREMENT

OTHER PROGRAM ADMISSION REQUIREMENTS

START DATES

Why Choose Co-op?

Program Courses

Explore our Digital Marketing Programs

Attestation of College Studies, Digital Marketing Specialist with Practicum

PRACTICUM

Diploma in Digital Marketing Professional

ACADEMIC & CO-OP

Diploma in Digital Marketing: Website Management & Design

ACADEMIC & CO-OP

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Diploma in Digital Marketing: SocialMedia Professional

Learn how to engage and convert clients and drive business goals in popular social media platforms.

Build a diverse set of social media marketing skills that businesses need to stay competitive.

Why Choose the Diploma in Digital Marketing: Social Media Professional

CAMPUS AVAILABLE

PROGRAM LENGTH

LANGUAGE LEVEL REQUIREMENT

OTHER PROGRAM ADMISSION REQUIREMENTS

START DATES

Why Choose Co-op?

Program Courses

Customer Relationship Management

Digital Marketing Fundamentals - Branding

Digital Marketing Fundamentals - Domain, Online, Email Marketing

Social Media Marketing Strategies: Facebook, Twitter, Instagram

Social Media Marketing Strategies: LinkedIn, YouTube, Yelp, Pinterest

Writing for the Web

~Co-op Work Experience (Co-op Students only)

~Job Search Preparation*

~Work Placement Skills 1 & 2*

Explore our Digital Marketing Programs

Attestation of College Studies, Digital Marketing Specialist with Practicum

PRACTICUM

Diploma in Digital Marketing Professional

ACADEMIC & CO-OP

Diploma in Digital Marketing: Website Management & Design

ACADEMIC & CO-OP

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