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Diploma in Digital Marketing: Social Media Professional

Learn how to engage and convert clients and drive business goals on popular social media platforms.

In British Columbia, this program has been approved by the Private Training Institutions Regulatory Unit (PTIRU) of the Ministry of Advanced Education and Skills Training.

Earn industry-recognized certifications & build comprehensive social media marketing skills that businesses need to stay competitive.

Learn how to set social media marketing goals, identify buyer personas, create targeted content, and choose the right platforms to reach and engage clients on a variety of social channels. This comprehensive social media skill set will open up work opportunities across a wide range of organizations.

Graduate with a portfolio to showcase to potential employers, and earn a variety of industry-recognized certifications from Google, HubSpot, Semrush, and more!

Take the co-op program to get hands-on social media marketing practice in a Canadian business or organization.

A Diploma in Digital Marketing can open careers in many fields, in roles like Content Strategists, Email Marketers, SEO Specialists, and Social Media Managers.

This program offers credit transfer into some of our partner schools. Learn More

 

Why Choose the Diploma in Digital Marketing: Social Media Professional.

  • More than 50% of the world’s population uses social media, and the average user spends almost 2.5 hours a day engaging on these platforms – learn how to reach clients where they spend their time!
  • Explore a wide range of social media marketing platforms, including Facebook, Instagram, X (formerly Twitter), LinkedIn, YouTube, Yelp, and Pinterest.
  • Dive into metrics and analytics to help you choose the right channels for specific target markets, track your success, and develop strategic social media marketing plans.
  • Learn how to write for the web and adapt your style and approach for different platforms to make the most impact.
  • Take the co-op program to put your skills into practice and get Canadian references in a work placement related to social media marketing.
  • NEW! Gain globally recognized certifications from Semrush, HubSpot, and Google.
  • Build a portfolio to showcase your talent, expertise, and certifications as you progress through the program.
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CAMPUS AVAILABLE

  • Vancouver
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PROGRAM LENGTH

ACADEMIC

Morning 26-32 weeks
Evening 46-48 weeks

CO-OP

Morning 48-56 weeks
Evening 86-88 weeks

• Academic Morning Schedule includes 24 weeks study + up to 8 weeks scheduled breaks
• Co-op Morning Schedule includes 24 weeks study + up to 8 weeks scheduled breaks + 24 weeks co-op placement
• Academic Evening Schedule includes 36 weeks study 12 weeks scheduled breaks
• Co-op Evening Schedule includes 36 weeks study 16 weeks scheduled breaks + 36 weeks co-op placement

Schedules will be adjusted in December to accommodate public holidays. Contact us for more information.

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START DATES

    • Evening
        • Vancouver:
            • 2025: Feb 24, Apr 21, Jun 16, Aug 11, Oct 06, Dec 01
            • 2026: Jan 26, Mar 23, May 18, Jul 13, Sep 07, Nov 02
      • Show Dates
    • Morning
        • Vancouver:
            • 2025: Jan 27, Feb 24, Mar 24, Apr 21, Aug 11, Sep 08, Oct 06, Nov 03, Dec 01, Dec 29
            • 2026: Jan 26, Feb 23, Mar 23, Apr 20, Aug 10, Sep 08, Oct 05, Nov 02, Nov 30
      • Show Dates

Start dates are dependent on enrolment and are subject to change

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SCHEDULED BREAKS

  • Summer Breaks:
    • Morning:
      • Vancouver:
      • Jun 16, 2025 - Aug 08, 2025
      • Jun 15, 2026 - Aug 07, 2026
  • Winter Breaks:
    • Morning:
      • Vancouver:
      • Dec 22, 2025 - Dec 26, 2025
    • Evening:
      • Vancouver:
      • Dec 22, 2025 - Jan 02, 2026
      • Dec 14, 2026 - Jan 01, 2027
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LANGUAGE PROFICIENCY REQUIREMENTS

  • ILSC University Pathway: minimum level I3

    • IELTS Academic/IELTS General Training/IELTS One Skill Retake: minimum overall score of 5.5
    • TOEFL IBT: minimum overall score of 46
    • CAEL: minimum overall score of 40
    • CELPIP: minimum score of 7
    • Duolingo: minimum score of 95
    • PTE Academic/PTE Core: minimum overall score of 46
    • Cambridge Main Suite Exams: B2 First – grade C
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ADMISSIONS

View our Admissions Page for more information about accepted proof of language proficiency, as well as other general admission requirements applicable to your chosen campus.

Study Schedules

Study schedules apply to all academic parts of your program. If your program includes a Co-op work placement, your work schedule will be determined based on the needs of your employer.

Select Campus:
Vancouver | Toronto

Morning Schedule

  • Mon-Thu
  • 8:30 AM - 1:00 PM
  • CLASS
  • Fri
  • 8:30 AM - 11:30 AM
  • CLASS
  • FLEXIBLE
  • 9 Hrs Asynchronous Learning***
  • First Session only
  • Workplace Skills & Tools Course
  • Tue-Thu**
  • 8:30 AM - 1:00 PM
  • WST CLASS
  • Fri**
  • 8:30 AM - 11:30 AM
  • WST CLASS
  • FLEXIBLE
  • 13.5 Hrs Asynchronous Learning***
Total weekly study hours = 30

Morning Schedule

  • Mon-Fri
  • 8:30 AM - 1:00 PM
  • CLASS
  • FLEXIBLE
  • 7 Hrs Asynchronous Learning***
Total weekly study hours = 30

Evening Schedule

  • Mon-Thu
  • 5:15 PM - 9:00 PM
  • CLASS
  • FLEXIBLE
  • 5 Hrs Asynchronous Learning***
  • First Session only
  • Workplace Skills & Tools Course
  • Tue-Thu**
  • 5:30 PM - 9:00 PM
  • WST CLASS
  • FLEXIBLE
  • 9.5 Hrs Asynchronous Learning***
Total weekly study hours = 20

Evening Schedule

  • Mon-Thu
  • 5:15 PM – 9:00 PM
  • CLASS
Total weekly study hours = 15

Why Choose Co-op?

Co-op or “Co-operative Education” combines academic study with a work placement related to your study area. This popular Canadian learning approach provides students with hands-on experience in their study field, quality references, and networks that will give them a competitive edge for finding future work and growing their career.

LEARN MORE ABOUT CO-OP

Take the Diploma in Digital Marketing: Social Media Professional Co-op and build work experience in entry-level positions in areas like:

  • Advertising
  • Media
  • Marketing
  • Communications
  • Sales

Program Courses

NOTE: Starting in Vancouver on November 4, 2024*, for evening schedules, some courses in this program will change:
The new Workplace Skills & Tools course will replace:
• Customer Relationship Management AND
• Work Placement Skills 1 & 2
*This change will be implemented for new arriving Vancouver students once it has been confirmed by the Ministry; we will update the exact implementation date above, at least 4 weeks prior.
Courses are listed alphabetically and may not be scheduled in this order.

Learning how to choose the right social media platform and how best to utilize the features offered by that platform is the primary focus of this course. We take the most popular social media platforms and examine how businesses can best use them to reach customers. In this course, students will earn the Google Ads Search Certification; Google Ads Display Certification; and Google Ads - Measurement Certification.

This course deals with the importance of customer expectations and how CRM influences customer experiences. It identifies how customers' experience and perception of an organization can be beneficial or detrimental to its success. In this course of study, students will gain objective knowledge about what positively and negatively affects customers' experience.

Digital Marketing Fundamentals - Branding lays the groundwork for students to understand the key components of brand identity, how to create Unique Selling Proposition (USP) and why it is important. Students are also introduced to the portfolio that they build as a professional showcase of their work and certifications.

Digital Marketing Fundamentals lays the groundwork for students to understand how online and offline marketing methods work together to deliver results. Students will learn the terms and concepts used in the industry and how they are applied in practical situations. In this course, students will earn the Mailchimp Academy Foundations Certification; Mailchimp Academy Email Marketing Certification; HubSpot Email Marketing Certificate; and HubSpot Inbound Marketing Certification.

Social media as a marketing tool can make or break brand image and has rapidly become the channel of choice for companies to reach their target audience. In this course, students will earn the Hootsuite Platform Certification and the Social Media Marketing Certification.

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