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Diploma in Digital Marketing: Social Media Professional

Learn how to engage and convert clients and drive business goals on popular social media platforms.

In British Columbia, this program has been approved by the Private Training Institutions Branch (PTIB) of the Ministry of Advanced Education and Skills Training.

Earn industry-recognized certifications & build comprehensive social media marketing skills that businesses need to stay competitive.

Learn how to set social media marketing goals, identify buyer personas, create targeted content, and choose the right platforms to reach and engage clients on a variety of social channels. This comprehensive social media skill set will open up work opportunities across a wide range of organizations.

Graduate with a portfolio to showcase to potential employers, and earn a variety of industry-recognized certifications from Google, HubSpot, Semrush, and more!

Take the co-op program to get hands-on social media marketing practice in a Canadian business or organization.

A Diploma in Digital Marketing can open careers in many fields, in roles like Content Strategists, Email Marketers, SEO Specialists, and Social Media Managers.

 

Why Choose the Diploma in Digital Marketing: Social Media Professional.

  • More than 50% of the world’s population uses social media, and the average user spends almost 2.5 hours a day engaging on these platforms – learn how to reach clients where they spend their time!
  • Explore a wide range of social media marketing platforms, including Facebook, Instagram, X (formerly Twitter), LinkedIn, YouTube, Yelp, and Pinterest.
  • Dive into metrics and analytics to help you choose the right channels for specific target markets, track your success, and develop strategic social media marketing plans.
  • Learn how to write for the web and adapt your style and approach for different platforms to make the most impact.
  • Take the co-op program to put your skills into practice and get Canadian references in a work placement related to social media marketing.
  • NEW! Gain globally recognized certifications from Semrush, HubSpot, and Google.
  • Build a portfolio to showcase your talent, expertise, and certifications as you progress through the program.
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CAMPUS AVAILABLE

Vancouver, Toronto

PROGRAM LENGTH
ACADEMIC

Morning 26-32 weeks
Evening 46-48 weeks

CO-OP

Morning 48-56 weeks
Evening 86-88 weeks

Academic Morning Schedule includes 24 weeks study + up to 8 weeks scheduled breaks
Co-op Morning Schedule includes 24 weeks study + up to 8 weeks scheduled breaks + 24 weeks co-op placement
Academic Evening Schedule includes 36 weeks study + up to 12 weeks scheduled breaks
Co-op Evening Schedule includes 36 weeks study + up to 16 weeks scheduled breaks + 36 weeks co-op placement

Schedules will be adjusted in December to accommodate public holidays. Contact us for more information.

LANGUAGE LEVEL REQUIREMENT

Intermediate 3

(Equivalent to TOEFL iBT: 46, IELTS: 5.5)

OR Completion of a minimum of three full years of study in a secondary or post-secondary institution where the sole language of instruction is English.

OTHER PROGRAM ADMISSION REQUIREMENTS

View general Greystone College Admission Requirements for your chosen campus.

START DATES

Morning (Available in Vancouver only)
2024: Jan 2, Jan 29, Feb 26, Mar 25, Apr 22, Aug 12, Sept 9, Oct 7, Nov 4, Dec 2, Dec 30 (first session of 2025)
2025: Jan 27, Feb 24, Mar 24, Apr 21, Aug 11, Sep 8, Oct 6, Nov 3, Dec 1

Evening
2024: Jan 29, Mar 25, May 21, Jul 15, Sept 9, Nov 4, Dec 30 (first session of 2025)
2025: Feb 24, Apr 21, Jun 16, Aug 11, Oct 6, Dec 1

Start dates are dependent on enrolment and are subject to change

SCHEDULED BREAKS

Summer Breaks:
Morning Schedule Only:
2024: Jun 17 - Aug 9, 2024
2025: Jun 16 - Aug 8, 2025

Winter Breaks:
Morning Schedule:
2024/2025: Dec 23, 2024 - Dec 27, 2024
Evening Schedule:
2024/2025: Dec 16, 2024 - Dec 27, 2024

Why Choose Co-op?

Co-op or “Co-operative Education” combines academic study with a work placement related to your study area. This popular Canadian learning approach provides students with hands-on experience in their study field, quality references, and networks that will give them a competitive edge for finding future work and growing their career.

LEARN MORE ABOUT CO-OP

Take the Diploma in Digital Marketing: Social Media Professional Co-op and build work experience in entry-level positions in areas like:

  • Advertising
  • Media
  • Marketing
  • Communications
  • Sales

Program Courses

NOTE: Starting in Vancouver in 2024*, some courses in this program will change:
The new Workplace Skills & Tools course will replace:
• Customer Relationship Management AND
Work Placement Skills 1 & 2 or Job Search Preparation (depending on your schedule, and whether you are taking an academic or co-op program)
*This change will be implemented for new arriving Vancouver students once it has been confirmed by the Ministry; we will update the exact implementation date above, at least 4 weeks prior. We anticipate this change will eventually apply to all campuses.

Learning how to choose the right social media platform and how best to utilize the features offered by that platform is the primary focus of this course. We take the most popular social media platforms and examine how businesses can best use them to reach customers. In this course, students will earn the Google Ads Search Certification; Google Ads Display Certification; and Google Ads - Measurement Certification.

This course deals with the importance of customer expectations and how CRM influences customer experiences. It identifies how customers' experience and perception of an organization can be beneficial or detrimental to its success. In this course of study, students will gain objective knowledge about what positively and negatively affects customers' experience.

Digital Marketing Fundamentals - Branding lays the groundwork for students to understand the key components of brand identity, how to create Unique Selling Proposition (USP) and why it is important. Students are also introduced to the portfolio that they build as a professional showcase of their work and certifications.

Digital Marketing Fundamentals lays the groundwork for students to understand how online and offline marketing methods work together to deliver results. Students will learn the terms and concepts used in the industry and how they are applied in practical situations. In this course, students will earn the Mailchimp Academy Foundations Certification; Mailchimp Academy Email Marketing Certification; HubSpot Email Marketing Certificate; and HubSpot Inbound Marketing Certification.

Social media as a marketing tool can make or break brand image and has rapidly become the channel of choice for companies to reach their target audience. In this course, students will earn the Hootsuite Platform Certification and the Social Media Marketing Certification.

Explore our Digital Marketing Programs

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