Diploma in DigitalMarketing: Website Management and Design

Learn strategic and hands on skills for creating and managing compelling websites.
Graduate with a portfolio of work to showcase to potential employers.

In British Columbia, this program has been approved by the Private Training Institutions Regulatory Unit (PTIRU) of the Ministry of Advanced Education and Skills Training.

Build the strategic website management and design skills that businesses need to create excellent online customer experiences.

Develop a solid set of skills and knowledge that will enable you to make strategic web content and design decisions to reach your target audience(s) and provide excellent digital experiences. This comprehensive program will build your creative and analytic digital skills and put you in demand across a range of businesses and organizations.

Graduate with a portfolio to showcase your new digital skills, and earn industry-recognized certifications from Google, Mailchimp, Semrush, and HubSpot to strengthen your abilities and your resume.

Take the co-op program to get hands-on website management and design practice in a Canadian business or organization.

A Diploma in Digital Marketing can open careers in many fields, in roles like Content Strategist, Email Marketer, SEO Specialist, and Social Media Manager.

Why Choose the Diploma in Digital Marketing: Website Management and Design.

Learn how to adapt content for the responsive web and make design choices that work well across different devices.
Build skills to support strategic website planning and development, considering content marketing, audience targeting, SEO, and analytics to achieve website goals.
Create a fully functional WordPress website to practise and showcase the skills you learn throughout the course.
Explore website security, asset security, and cloud and data security.
Graduate with a portfolio of work that you can use to demonstrate your skills and competencies to potential employers.
NEW! Earn valuable, industry-recognized certifications from Google, Semrush, HubSpot, and Mailchimp.
Take the co-op program to put your skills into practice and get Canadian references in a work placement related to digital marketing.

CAMPUS AVAILABLE

Vancouver

PROGRAM LENGTH

ACADEMIC

Evening 46-48 weeks

CO-OP

Evening 86-88 weeks

• Academic Evening Schedule includes 36 weeks study 12 weeks scheduled breaks
• Co-op Evening Schedule includes 36 weeks study 16 weeks scheduled breaks + 36 weeks co-op placement

Schedules will be adjusted in December to accommodate public holidays. Contact us for more information.

START DATES

- Evening
- - - Vancouver:
    - - 2025: thg 2 24, thg 4 21, thg 6 16, thg 8 11, thg 10 06, thg 12 01
      - 2026: thg 1 26, thg 3 23, thg 5 18, thg 7 13, thg 9 07, thg 11 02
  - Show Dates

Start dates are dependent on enrolment and are subject to change

SCHEDULED BREAKS

Winter Breaks:
- Evening:
- - thg 12 22, 2025 - thg 1 02, 2026

ACCEPTED LANGUAGE PROFICIENCY TEST SCORES

Intermediate 3
IELTS Academic/IELTS General Training/IELTS One Skill Retake: minimum overall score of 5.5
TOEFL IBT: minimum overall score of 46
CAEL: minimum overall score of 40
CELPIP: minimum score of 7
Duolingo: minimum score of 95
PTE Academic/PTE Core: minimum overall score of 46
Cambridge Main Suite Exams: B2 First – grade C

ADMISSIONS

View our Admission Policy for more information about accepted proof of language proficiency, as well as other general admission requirements applicable to your chosen campus

Study Schedules

Study schedules apply to all academic parts of your program. If your program includes a Co-op work placement, your work schedule will be determined based on the needs of your employer.

Select Campus:

Vancouver | Toronto

Temporary Evening Schedule*

Mon-Thu
5:15 PM - 9:00 PM
CLASS

FLEXIBLE
5 Hrs Asynchronous Learning***

Total weekly study hours = 20

Evening Schedule

Mon-Thu
5:15 PM - 9:00 PM
CLASS

FLEXIBLE
5 Hrs Asynchronous Learning***

First Session only
Workplace Skills & Tools Course
Tue-Thu**
5:30 PM - 9:00 PM
WST CLASS
FLEXIBLE
9.5 Hrs Asynchronous Learning***

Total weekly study hours = 20

Evening Schedule

Mon-Thu
5:15 PM – 9:00 PM
CLASS

Total weekly study hours = 15

Why Choose Co-op?

Co-op or “co-operative education” combines academic study with a work placement related to your study area. This popular Canadian learning approach provides students with hands-on experience in their study field, quality references, and networks that will give them a competitive edge for finding future work and growing their career.

LEARN MORE ABOUT CO-OP

Take the Diploma in Digital Marketing: Website Management and Design co-op and build work experience in entry-level positions in areas like:

Advertising
Media
Marketing
Communications
Sales

Program Courses

NOTE: Starting in Vancouver on November 4, 2024*, some courses in this program will change:
The new Workplace Skills & Tools course will replace:
• Customer Relationship Management AND
• Work Placement Skills 1 & 2
*This change will be implemented for new arriving Vancouver students once it has been confirmed by the Ministry; we will update the exact implementation date above, at least 4 weeks prior. We anticipate this change will eventually apply to all campuses.
Courses are listed alphabetically and may not be scheduled in this order.

This course deals with the importance of customer expectations and how CRM influences customer experiences. It identifies how customers' experience and perception of an organization can be beneficial or detrimental to its success. In this course of study, students will gain objective knowledge about what positively and negatively affects customers' experience.

Digital Marketing Fundamentals - Branding lays the groundwork for students to understand the key components of brand identity, how to create Unique Selling Proposition (USP) and why it is important. Students are also introduced to the portfolio that they build as a professional showcase of their work and certifications.

Digital Marketing Fundamentals lays the groundwork for students to understand how online and offline marketing methods work together to deliver results. Students will learn the terms and concepts used in the industry and how they are applied in practical situations. In this course, students will earn the Mailchimp Academy Foundations Certification; Mailchimp Academy Email Marketing Certification; HubSpot Email Marketing Certificate; and HubSpot Inbound Marketing Certification.

Moving beyond basic keywords and PPC marketing, SEO takes a deeper look into what businesses need to do to get their content in front of their target audience. This course takes an international view on the subject and covers much more than Google; learn to incorporate SEO strategies across multiple platforms and geographic regions. It includes keywords, linking, backlinking and strategies to get onsite and offsite SEO working. In this course, students will earn the Semrush SEO Toolkit Certification; Semrush Content Marketing Certification; HubSpot SEO and SEO II Certification; and HubSpot SEO II Certification.

Data analytics empowers digital marketers to move beyond guesswork and make data-driven decisions. This course equips students with the knowledge and skills needed to capture, manage, and report on analytics data so that they can improve their digital marketing campaigns by turning data into actionable insights. In this course, students will earn the Google Analytics Certification.

Gain a comprehensive understanding of using WordPress for website design in constructing a fully functional e-Commerce website while leveraging data analytics to improve website performance. The course covers the various business and geographic listings options available and how they can be utilized as online marketing tools. Students will also become familiar with CRM, loyalty card, and apps, and examine aspects of website security, asset security, and cloud and data security. In this course, students will earn the HubSpot certification: Growth-Driven Design.

Learn the fundamental skills necessary for the Canadian workplace. Students will learn topics such as oral and written communication, computer skills, and workplace preparation. The course will also cover the necessary skills needed for academic study in their program.

During the co-op work placement, students will put their skills into practise in a local workplace in a position related to their specific program objectives. Students will be required to complete job tasks as assigned to them by the employer. In addition, students are required to provide regular feedback (monthly) on their placement experience to Greystone College using prescribed reporting forms.

Explore our Digital Marketing Programs

Attestation of College Studies (AEC), Digital Marketing Specialist | NWY.24

PRACTICUM

Learn how to attract, engage, & convert clients across the digital space.

ACADEMIC & CO-OP

Learn how to attract, engage, & convert clients across the digital space.

ACADEMIC & CO-OP

Learn how to engage and convert clients and drive business goals in popular social media platforms.

Diploma in DigitalMarketing: Website Management and Design

Learn strategic and hands on skills for creating and managing compelling websites.
Graduate with a portfolio of work to showcase to potential employers.

Build the strategic website management and design skills that businesses need to create excellent online customer experiences.