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Diploma in DigitalMarketing: Website Management and Design

Learn strategic and hands on skills for creating and managing compelling websites.
Graduate with a portfolio of work to showcase to potential employers.

In British Columbia, this program has been approved by the Private Training Institutions Branch (PTIB) of the Ministry of Advanced Education and Skills Training.

Build the strategic website management and design skills that businesses need to create excellent online customer experiences.

Develop a solid set of skills and knowledge that will enable you to make strategic web content and design decisions to reach your target audience(s) and provide excellent digital experiences. This comprehensive program will build your creative and analytic digital skills and put you in demand across a range of businesses and organizations.

Graduate with a portfolio to showcase your new digital skills, and earn industry-recognized certifications from Google, Mailchimp, Semrush, and HubSpot to strengthen your abilities and your resume.

Take the co-op program to get hands-on website management and design practice in a Canadian business or organization.

A Diploma in Digital Marketing can open careers in many fields, in roles like Content Strategist, Email Marketer, SEO Specialist, and Social Media Manager.

 

Why Choose the Diploma in Digital Marketing: Website Management and Design.

  • Learn how to adapt content for the responsive web and make design choices that work well across different devices.
  • Build skills to support strategic website planning and development, considering content marketing, audience targeting, SEO, and analytics to achieve website goals.
  • Create a fully functional WordPress website to practise and showcase the skills you learn throughout the course.
  • Explore website security, asset security, and cloud and data security.
  • Graduate with a portfolio of work that you can use to demonstrate your skills and competencies to potential employers.
  • NEW! Earn valuable, industry-recognized certifications from Google, Semrush, HubSpot, and Mailchimp.
  • Take the co-op program to put your skills into practice and get Canadian references in a work placement related to digital marketing.
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CAMPUS AVAILABLE

Vancouver, Toronto

PROGRAM LENGTH
ACADEMIC

Evening 46-48 weeks

CO-OP

Evening 86-88 weeks

• Academic Evening Schedule includes 36 weeks study + up to 12 weeks scheduled breaks
• Co-op Evening Schedule includes 36 weeks study + up to 16 weeks scheduled breaks + 36 weeks co-op placement

Schedules will be adjusted in December to accommodate public holidays. Contact us for more information.

LANGUAGE LEVEL REQUIREMENT

Intermediate 3

(Equivalent to TOEFL iBT: 46, IELTS: 5.5)

OR Completion of a minimum of three full years of study in a secondary or post-secondary institution where the sole language of instruction is English.

OTHER PROGRAM ADMISSION REQUIREMENTS

View general Greystone College Admission Requirements for your chosen campus.

START DATES

VANCOUVER
Evening
2024: Jan 29, Mar 25, May 21, Jul 15, Sept 9, Nov 4, Dec 30 (first session of 2025)
2025: Dec 30 (2024), Feb 24, Apr 21, Jun 16, Aug 11, Oct 6, Dec 1

TORONTO
Evening
2024: Jan 29, Mar 25, May 21, Jul 15, Sept 9, Nov 4

Start dates are dependent on enrolment and are subject to change

SCHEDULED BREAKS

Winter Breaks:
Evening Schedule:
2024: Dec 16-27, 2024
2025: Dec 22, 2025 - Jan 2, 2026

Why Choose Co-op?

Co-op or “co-operative education” combines academic study with a work placement related to your study area. This popular Canadian learning approach provides students with hands-on experience in their study field, quality references, and networks that will give them a competitive edge for finding future work and growing their career.

LEARN MORE ABOUT CO-OP

Take the Diploma in Digital Marketing: Website Management and Design co-op and build work experience in entry-level positions in areas like:

  • Advertising
  • Media
  • Marketing
  • Communications
  • Sales

Program Courses

NOTE: Starting in Vancouver on November 4, 2024*, some courses in this program will change:
The new Workplace Skills & Tools course will replace:
• Customer Relationship Management AND
• Work Placement Skills 1 & 2
*This change will be implemented for new arriving Vancouver students once it has been confirmed by the Ministry; we will update the exact implementation date above, at least 4 weeks prior. We anticipate this change will eventually apply to all campuses.

This course deals with the importance of customer expectations and how CRM influences customer experiences. It identifies how customers' experience and perception of an organization can be beneficial or detrimental to its success. In this course of study, students will gain objective knowledge about what positively and negatively affects customers' experience.

Digital Marketing Fundamentals - Branding lays the groundwork for students to understand the key components of brand identity, how to create Unique Selling Proposition (USP) and why it is important. Students are also introduced to the portfolio that they build as a professional showcase of their work and certifications.

Digital Marketing Fundamentals lays the groundwork for students to understand how online and offline marketing methods work together to deliver results. Students will learn the terms and concepts used in the industry and how they are applied in practical situations. In this course, students will earn the Mailchimp Academy Foundations Certification; Mailchimp Academy Email Marketing Certification; HubSpot Email Marketing Certificate; and HubSpot Inbound Marketing Certification.

Moving beyond basic keywords and PPC marketing, SEO takes a deeper look into what businesses need to do to get their content in front of their target audience. This course takes an international view on the subject and covers much more than Google; learn to incorporate SEO strategies across multiple platforms and geographic regions. It includes keywords, linking, backlinking and strategies to get onsite and offsite SEO working. In this course, students will earn the Semrush SEO Toolkit Certification; Semrush Content Marketing Certification; HubSpot SEO and SEO II Certification; and HubSpot SEO II Certification.

Data analytics empowers digital marketers to move beyond guesswork and make data-driven decisions. This course equips students with the knowledge and skills needed to capture, manage, and report on analytics data so that they can improve their digital marketing campaigns by turning data into actionable insights. In this course, students will earn the Google Analytics Certification.

Explore our Digital Marketing Programs

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