Diploma in Digital Marketing Professional

Learn how to attract, engage, & convert clients across the digital space.
Graduate with a portfolio & industry recognized certifications.

In British Columbia, this program has been approved by the Private Training Institutions Regulatory Unit (PTIRU) of the Ministry of Advanced Education and Skills Training.

Build comprehensive, in-demand social media marketing, website management, & design skills to prepare you for the job market.

Learn how to reach clients across a wide range of digital platforms and explore all the current tools, trends, and tips in the world of digital marketing. This comprehensive program covers e-commerce, digital branding, web design, social media marketing, analytics, and more.

Graduate with transferable skills, a portfolio to showcase your work, and valuable industry certifications from Google, HubSpot, TikTok, and more, all of which will help you gain employment across a wide range of industries. In this program, you'll learn everything you need to know to launch and grow a digital brand and be an asset to any company.

Choose the co-op program to get over one year of experience helping a local Canadian business reach its digital marketing goals during your work placement.

A Diploma in Digital Marketing can open careers in many fields, in roles like Content Strategist, Email Marketer, SEO Specialist, Social Media Manager, and more.

Why Choose the Diploma in Digital Marketing Professional.

Build a dynamic skill set to prepare you for a hot job market - digital marketers are in demand in Canada and globally!
Learn how to build a brand & market online through websites, blogs, social media, email campaigns, and more.
Explore e-commerce, WordPress, customer management systems, and other digital tools used to connect with customers and manage business relationships.
Discover how to use analytics and data to strategically plan and refine your digital marketing efforts using all the latest tools.
Co-op students will get more than one year of experience in the digital marketing field in Canada during their co-op work placement term, launching them into their next career step!
Learn about X (formerly Twitter), TikTok, Yelp, Facebook, LinkedIn, and Instagram ad campaigns.
NEW! Gain valuable industry-recognized certifications from HubSpot, Google, and TikTok.
Build a portfolio to showcase your talent, expertise, and certifications as you progress through the program.

Diploma in Digital Marketing Professional-Why-Choose

CAMPUS AVAILABLE

Vancouver

PROGRAM LENGTH

ACADEMIC

Evening 70-72 weeks

CO-OP

Evening 128-130 weeks

• Academic Evening Schedule includes 54 weeks study 16 weeks scheduled breaks
• Co-op Evening Schedule includes 54 weeks study 22 weeks scheduled breaks + 54 weeks co-op placement

Schedules will be adjusted in December to accommodate public holidays. Contact us for more information.

START DATES

- Evening
- - - Vancouver:
    - - 2025: Feb 24, Apr 21, Jun 16, Aug 11, Oct 06, Dec 01
      - 2026: Jan 26, Mar 23, May 18, Jul 13, Sep 07, Nov 02
  - Show Dates

Start dates are dependent on enrolment and are subject to change

SCHEDULED BREAKS

Winter Breaks:
- Evening:
- - Vancouver:
  - Dec 22, 2025 - Jan 02, 2026
  - Dec 14, 2026 - Jan 01, 2027

LANGUAGE PROFICIENCY REQUIREMENTS

ILSC University Pathway : minimum level I3
- IELTS Academic/IELTS General Training/IELTS One Skill Retake: minimum overall score of 5.5
- TOEFL IBT: minimum overall score of 46
- CAEL: minimum overall score of 40
- CELPIP: minimum score of 7
- Duolingo: minimum score of 95
- PTE Academic/PTE Core: minimum overall score of 46
- Cambridge Main Suite Exams: B2 First – grade C

ADMISSIONS

View our Admissions Page for more information about accepted proof of language proficiency, as well as other general admission requirements applicable to your chosen campus.

Study Schedules

Study schedules apply to all academic parts of your program. If your program includes a Co-op work placement, your work schedule will be determined based on the needs of your employer.

Select Campus:

Vancouver | Toronto

Evening Schedule

Mon-Thu
5:15 PM - 9:00 PM
CLASS

FLEXIBLE
5 Hrs Asynchronous Learning***

First Session only
Workplace Skills & Tools Course
Tue-Thu**
5:30 PM - 9:00 PM
WST CLASS
FLEXIBLE
9.5 Hrs Asynchronous Learning***

Total weekly study hours = 20

Evening Schedule

Mon-Thu
5:15 PM – 9:00 PM
CLASS

Total weekly study hours = 15

Why Choose Co-op?

Co-op or “co-operative education” combines academic study with a work placement related to your study area. This popular Canadian learning approach provides students with hands-on experience in their study field, quality references, and networks that will give them a competitive edge for finding future work and growing their career.

LEARN MORE ABOUT CO-OP

Take the Diploma in Digital Marketing Professional co-op and build work experience in entry-level positions in areas like:

Digital Advertising
Media
Digital Marketing
Communications
Social Media Management

Program Courses

NOTE: Starting in Vancouver on November 4, 2024*, some courses in this program will change:
The new Workplace Skills & Tools course will replace:
• Customer Relationship Management AND
• Work Placement Skills 1 & 2
*This change will be implemented for new arriving Vancouver students once it has been confirmed by the Ministry; we will update the exact implementation date above, at least 4 weeks prior. We anticipate this change will eventually apply to all campuses.
Courses are listed alphabetically and may not be scheduled in this order.

Learning how to choose the right social media platform and how best to utilize the features offered by that platform is the primary focus of this course. We take the most popular social media platforms and examine how businesses can best use them to reach customers. In this course, students will earn the Google Ads Search Certification; Google Ads Display Certification; and Google Ads - Measurement Certification.

This course deals with the importance of customer expectations and how CRM influences customer experiences. It identifies how customers' experience and perception of an organization can be beneficial or detrimental to its success. In this course of study, students will gain objective knowledge about what positively and negatively affects customers' experience.

Digital Marketing Fundamentals - Branding lays the groundwork for students to understand the key components of brand identity, how to create Unique Selling Proposition (USP) and why it is important. Students are also introduced to the portfolio that they build as a professional showcase of their work and certifications.

Digital Marketing Fundamentals lays the groundwork for students to understand how online and offline marketing methods work together to deliver results. Students will learn the terms and concepts used in the industry and how they are applied in practical situations. In this course, students will earn the Mailchimp Academy Foundations Certification; Mailchimp Academy Email Marketing Certification; HubSpot Email Marketing Certificate; and HubSpot Inbound Marketing Certification.

Moving beyond basic keywords and PPC marketing, SEO takes a deeper look into what businesses need to do to get their content in front of their target audience. This course takes an international view on the subject and covers much more than Google; learn to incorporate SEO strategies across multiple platforms and geographic regions. It includes keywords, linking, backlinking and strategies to get onsite and offsite SEO working. In this course, students will earn the Semrush SEO Toolkit Certification; Semrush Content Marketing Certification; HubSpot SEO and SEO II Certification; and HubSpot SEO II Certification.

Social media as a marketing tool can make or break brand image and has rapidly become the channel of choice for companies to reach their target audience. In this course, students will earn the Hootsuite Platform Certification and the Social Media Marketing Certification.

Data analytics empowers digital marketers to move beyond guesswork and make data-driven decisions. This course equips students with the knowledge and skills needed to capture, manage, and report on analytics data so that they can improve their digital marketing campaigns by turning data into actionable insights. In this course, students will earn the Google Analytics Certification.

Gain a comprehensive understanding of using WordPress for website design in constructing a fully functional e-Commerce website while leveraging data analytics to improve website performance. The course covers the various business and geographic listings options available and how they can be utilized as online marketing tools. Students will also become familiar with CRM, loyalty card, and apps, and examine aspects of website security, asset security, and cloud and data security. In this course, students will earn the HubSpot certification: Growth-Driven Design.

Learn the fundamental skills necessary for the Canadian workplace. Students will learn topics such as oral and written communication, computer skills, and workplace preparation. The course will also cover the necessary skills needed for academic study in their program.

Marketing in the digital age is all about content. From your website, YouTube channel, blog, brochure, or tweets, content is what differentiates a mediocre from a viral marketing campaign. However, not all content is created equal, and careful consideration needs to be given to everything published to maximize its effect. Tweets, blog posts and website copy all serve different purposes and carry their own constraints. This course provides the skills to navigate the content creation challenge successfully. In this course, students will earn the Muck Rack Fundamentals of Media Relations Certification.

During the co-op work placement, students will put their skills into practise in a local workplace in a position related to their specific program objectives. Students will be required to complete job tasks as assigned to them by the employer. In addition, students are required to provide regular feedback (monthly) on their placement experience to Greystone College using prescribed reporting forms.

Explore our Digital Marketing Programs

Attestation of College Studies (AEC), Digital Marketing Specialist | NWY.24

PRACTICUM

Learn how to attract, engage, & convert clients across the digital space.

ACADEMIC & CO-OP

Learn how to engage and convert clients and drive business goals in popular social media platforms.

ACADEMIC & CO-OP

Learn strategic and hands on skills for creating and managing compelling websites.

Diploma in Digital Marketing Professional

Learn how to attract, engage, & convert clients across the digital space.
Graduate with a portfolio & industry recognized certifications.

Build comprehensive, in-demand social media marketing, website management, & design skills to prepare you for the job market.