Diploma in Digital Marketing Professional-Hero

Diploma in Digital Marketing Professional

Learn how to attract, engage, & convert clients across the digital space.
Graduate with a portfolio & industry recognized certifications.

In British Columbia, this program has been approved by the Private Training Institutions Branch (PTIB) of the Ministry of Advanced Education and Skills Training.

Build comprehensive, in-demand social media marketing, website management, & design skills to prepare you for the job market.

Learn how to reach clients across a wide range of digital platforms and explore all the current tools, trends, and tips in the world of digital marketing. This comprehensive program covers e-commerce, digital branding, web design, social media marketing, analytics, and more.

Graduate with transferable skills, a portfolio to showcase your work, and valuable industry certifications from Google, HubSpot, TikTok, and more, all of which will help you gain employment across a wide range of industries. In this program, you'll learn everything you need to know to launch and grow a digital brand and be an asset to any company.

Choose the co-op program to get over one year of experience helping a local Canadian business reach its digital marketing goals during your work placement.

A Diploma in Digital Marketing can open careers in many fields, in roles like Content Strategist, Email Marketer, SEO Specialist, Social Media Manager, and more.

 

Why Choose the Diploma in Digital Marketing Professional.

  • Build a dynamic skill set to prepare you for a hot job market - digital marketers are in demand in Canada and globally!
  • Learn how to build a brand & market online through websites, blogs, social media, email campaigns, and more.
  • Explore e-commerce, WordPress, customer management systems, and other digital tools used to connect with customers and manage business relationships.
  • Discover how to use analytics and data to strategically plan and refine your digital marketing efforts using all the latest tools.
  • Co-op students will get more than one year of experience in the digital marketing field in Canada during their co-op work placement term, launching them into their next career step!
  • Learn about X (formerly Twitter), TikTok, Yelp, Facebook, LinkedIn, and Instagram ad campaigns.
  • NEW! Gain valuable industry-recognized certifications from HubSpot, Google, and TikTok.
  • Build a portfolio to showcase your talent, expertise, and certifications as you progress through the program.
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CAMPUS AVAILABLE

Vancouver, Toronto

PROGRAM LENGTH
ACADEMIC

Evening 70-72 weeks

CO-OP

Evening 128-130 weeks

Academic Evening Schedule includes 54 weeks study + up to 16 weeks scheduled breaks
Co-op Evening Schedule includes 54 weeks study + up to 20 weeks scheduled breaks + 54 weeks co-op placement

Schedules will be adjusted in December to accommodate public holidays. Contact us for more information.

LANGUAGE LEVEL REQUIREMENT

Intermediate 3

(Equivalent to TOEFL iBT: 46, IELTS: 5.5)

OR Completion of a minimum of three full years of study in a secondary or post-secondary institution where the sole language of instruction is English.

OTHER PROGRAM ADMISSION REQUIREMENTS

View general Greystone College Admission Requirements for your chosen campus.

START DATES

Evening
2024: Jan 29, Mar 25, May 21, Jul 15, Sept 9, Nov 4, Dec 30 (first session of 2025)
2025: Feb 24, Apr 21, Jun 16, Aug 11, Oct 6, Dec 1

Start dates are dependent on enrolment and are subject to change

SCHEDULED BREAKS

Winter Breaks:
Evening Schedule:
2024/2025: Dec 16, 2024 - Dec 27, 2024

Why Choose Co-op?

Co-op or “co-operative education” combines academic study with a work placement related to your study area. This popular Canadian learning approach provides students with hands-on experience in their study field, quality references, and networks that will give them a competitive edge for finding future work and growing their career.

LEARN MORE ABOUT CO-OP

Take the Diploma in Digital Marketing Professional co-op and build work experience in entry-level positions in areas like:

  • Digital Advertising
  • Media
  • Digital Marketing
  • Communications
  • Social Media Management

Program Courses

NOTE: Starting in Vancouver in 2024*, some courses in this program will change:
The new Workplace Skills & Tools course will replace:
Customer Relationship Management AND
Work Placement Skills 1 & 2 or Job Search Preparation (depending on your schedule, and whether you are taking an academic or co-op program)
*This change will be implemented for new arriving Vancouver students once it has been confirmed by the Ministry; we will update the exact implementation date above, at least 4 weeks prior. We anticipate this change will eventually apply to all campuses.

This course deals with the importance of customer expectations and how CRM influences customer experiences. It identifies how customers' experience and perception of an organization can be beneficial or detrimental to its success. In this course of study, students will gain objective knowledge about what positively and negatively affects customers' experience.

Digital Marketing Fundamentals - Branding lays the groundwork for students to understand the key components of brand identity, how to create Unique Selling Proposition (USP) and why it is important. Students are also introduced to the portfolio that they build as a professional showcase of their work and certifications.

Digital Marketing Fundamentals lays the groundwork for students to understand how online and offline marketing methods work together to deliver results. Students will learn the terms and concepts used in the industry and how they are applied in practical situations. In this course, students will earn the Mailchimp Academy Foundations Certification; Mailchimp Academy Email Marketing Certification; HubSpot Email Marketing Certificate; and HubSpot Inbound Marketing Certification.

Moving beyond basic keywords and PPC marketing, SEO takes a deeper look into what businesses need to do to get their content in front of their target audience. This course takes an international view on the subject and covers much more than Google; learn to incorporate SEO strategies across multiple platforms and geographic regions. It includes keywords, linking, backlinking and strategies to get onsite and offsite SEO working. In this course, students will earn the Semrush SEO Toolkit Certification; Semrush Content Marketing Certification; HubSpot SEO and SEO II Certification; and HubSpot SEO II Certification.

Social media as a marketing tool can make or break brand image and has rapidly become the channel of choice for companies to reach their target audience. In this course, students will earn the Hootsuite Platform Certification and the Social Media Marketing Certification.

Explore our Digital Marketing Programs

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