Diploma in Hospitality Sales and Marketing

Explore how to market and sell products and services in tourism and hospitality.

Build a dynamic set of skills to help you market & sell tourism & hospitality products, services, & experiences.

Deepen your understanding the lodging and food services industry and develop the practical skills and tools for building successful sales and marketing programs that reach diverse target markets and contribute to revenue management. By exploring managerial aspects of the industry along with specific marketing and sales techniques, you’ll be set up for success in a variety of industry roles.

Take the co-op program to get hands-on experience in a hospitality sales and marketing role related to your studies.

Why Choose the Diploma in Hospitality Sales and Marketing.

  • Get prepared for a variety of hospitality industry sales and marketing positions by studying topics such as market segmentation, market research, advertising, public relations, pricing, and revenue maximization.
  • Explore topics that give insight into the managerial side of the industry to help develop a stronger understanding of what and how to market and sell.
  • Earn additional certifications from the internationally recognized American Hotel and Lodging Educational Institute (AHLEI).
  • Take the co-op program to put your skills into practice and get Canadian references in a work placement related to tourism, hospitality, sales or marketing.



Daytime 26 weeks


Daytime 48 weeks

*Schedules will be adjusted in December to accommodate public holidays. Contact us for more information.


Intermediate 4

(Equivalent to TOEFL iBT 60, or IELTS 6.0)

OR Completion of a minimum of three full years of study in a secondary or post-secondary institution where the sole language of instruction is English.


View general Greystone College Admission Requirements for your chosen campus.


2021: Dec 6
2022: Jan 4, Jan 31, Feb 28, Mar 28, Apr 25, May 24, Jun 20, Jul 18, Aug 15, Sep 12, Oct 11, Nov 7, Dec 5
2023: Jan 3, Jan 30, Feb 27, Mar 27, April 24, May 23, Jun 19, Jul 17, Aug 14, Sep 11, Oct 10, Nov 6, Dec 4

Start dates are dependent on enrolment and are subject to change


This program offers credit transfer into some of our partner schools. Learn More

Why Choose Co-op?

Co-op or “Co-operative Education” combines academic study with a work placement related to your study area. This popular Canadian learning approach provides students with hands-on experience in their study field, quality references, and networks that will give them a competitive edge for finding future work and growing their career.


Take the Diploma in Hospitality Sales and Marketing Co-op and build work experience in entry-level positions in areas like:

  • Customer service agent
  • Marketing assistant
  • Public relations coordinator
  • Event coordinator
  • Sales associate
  • And more

Program Courses

Get an introduction to the organization and structure of hotels, restaurants, clubs, cruise ships and casino hotels, from a management perspective. Topics include: business ethics, franchising, management contracts, marketing and sales and advertising.

Get a comprehensive introduction to hospitality accounting concepts and procedures, the processing of hospitality financial data, and the flow of financial information in the accounting cycle that results in the production of financial statements.

Discover how to build a top-flight sales team with creative, successful sales and marketing programs that really work. This course shows how to sell rooms and food and beverage services to business and leisure travelers, travel agents, and meeting planners.

Hospitality is a people industry, and this course shows how to manage the important human resources who provide services within a hospitality operation. Students will analyze contemporary issues and practices, as well as employment laws that have an impact on the way people are managed.

In this course, you will learn about the different revenue management tools available, as well as their uses. Students will also go over the different vital issues to consider before implementing revenue management tactics, and the consequences or benefits that the subsequent use of revenue management may entail.

Explore our Hospitality Programs

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