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BSB60520

Advanced Diploma of Marketing & Communication

Develop your ability to provide leadership and strategic direction for marketing and communications activities

CRICOS COURSE CODE: 107808D

Build and enhance your skills for developing and leading strategic marketing and communications projects that support organisational success.

In the BSB60520 Advanced Diploma of Marketing and Communication, you'll explore a comprehensive set of topics that will enhance your ability to plan strategic marketing initiatives. Learn to lead teams to execute, manage, review and adapt key marketing projects that support organizational goals. The qualification is designed for individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation.

The BSB60520 Advanced Diploma of Marketing and Communication can be taken on it's own or extended with optional skill set add-ons that provide additional training in innovation.

  • BSB60520 Advanced Diploma of Marketing and Communication: 60-64 weeks
  • With optional add-on: BSBSS00097 Innovation Leadership Skill Set: 76-80 weeks total program
  • With optional add-ons: BSBSS00096 Innovation Practice Skill Set + BSBSS00097 Innovation Leadership Skill Set: 100 weeks total program

Why Choose the BSB60520 Advanced Diploma of Marketing and Communication

  • Explore a comprehensive set of topics to prepare you to plan and lead strategic marketing and communications projects to support organisational goals
  • Develop or enhance general leadership competencies  such as budget and financial planning, managing organisational change, and creating an environment of innovation
  • Program is designed to support those with existing business leadership work experience, or can be combined with a Diploma or progressive combinations of programs to enhance your skillset.
  • Extend your program with optional skill set add-ons that will develop your practical and leadership skills for driving innovation
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CAMPUS AVAILABLE

Adelaide, Brisbane, Melbourne, Sydney, Perth

PROGRAM LENGTH
ACADEMIC

Weekday 60-64 weeks

(20 hours/week)
Includes 6 hours/week online study + 14 hours/week in class study

Total length includes 48 weeks study + up to 16 weeks scheduled breaks

Extend your program to 76-80 weeks total by adding the BSBSS00097 Innovation Leadership Skill Set OR (Includes 60 weeks study + up to 20 weeks scheduled breaks)

Extend your program to 100 weeks total by adding the BSBSS00097 Innovation Leadership Skill Set AND the BSBSS00096 Innovation Practice Skill Set (Includes 72 weeks study + up to 28 weeks scheduled breaks)

Weekday schedule: Available at Adelaide, Brisbane, Melbourne, and Sydney campuses

LANGUAGE LEVEL REQUIREMENT

Intermediate 3

ENTRY REQUIREMENTS

Entry to this qualification is limited to those who:
Have completed BSB52415 Diploma of Marketing and Communication
OR
Have completed the following units (or equivalent competencies): BSBMKG541 Identify and evaluate marketing opportunities; BSBMKG542 Establish and monitor the marketing mix; BSBMKG552 Design and develop marketing communication plans; BSBMKG555 Write persuasive copy; and BSBPMG430 Undertake project work. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.
OR
Have four years equivalent full-time relevant work experience.

START DATES

2023 - Jan 2, Feb 27, Mar 27, Apr 24, Jun 19, Jul 17, Aug 14, Oct 9, Nov 6, Dec 4

2024 - Jan 29, Feb 26, Mar 25, May 20, Jun 17, Jul 15, Sep 9, Oct 7, Nov 4, Dec 30

SCHEDULED BREAKS

2023 - Jan 30 - Feb 24; May 22 - Jun 16;
Sept 11 - Oct 6; Dec 25-29 (Christmas)

2024 - Jan 1 - 26; Apr 22 - May 17;
Aug 12 - Sep 6; Dec 2- 20; Dec 23-27 (Christmas)

CRICOS COURSE CODE

107808D

Work while you study

In Australia student visas typically include the right to work up to 48 hours every 2-week period once your course starts. Working while you study is a great way to immerse yourself in Australian life and earn extra money. Learn more about top industries and typical student jobs available in your study city.

Package this Program

Combine progressive programs to create a long-term study plan at Greystone College Australia and earn multiple qualifications. Study as long as 5 years by combining your BSB40120 Certificate IV in Business with other qualifications. Learn more about package programs, and explore other program options.

BSB20120 Certificate II in Workplace Skills

Learn a comprehensive skill set to increase your employability and prepare you for a variety of entry-level Business Services jobs.

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BSB30120 Certificate III in Business

Build transferable skills that will give you a foundation for a variety of business services job roles.

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BSB50120 Diploma of Business

Build a dynamic skill set to prepare you for success in business operations roles.

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BSB50120 Diploma of Business (Organisational Development)

Develop a specialised business skill with this major in organisational development.

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Double Diploma

Package the BSB40120 Certificate IV in Business with the BSB50420 Diploma in Leadership & Management and receive the BSB50120 Diploma of Business at no extra cost.

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Specialization in Business Basics

Package 6 consecutive units found in our BSB30120 Certificate III in Business.

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Specialization in Business Essentials

Package 6 consecutive units in our BSB40120 Certificate IV in Business and start developing skills for business services roles that support administration and operations.

Read More

Specialization in Workplace Fundamentals

Package 6 consecutive units from the BSB20120 Certificate II in Workplace Skills to start building fundamental skills for entry level work.

Read More
Takanori Hidaka
Student Stories

"I wanted to get work experience in Canada, and also this program offers general business classes and then more practical courses. The courses helped me a lot when I worked for a company, because I needed to train new employees, and I knew how to deal with that kind of situation. This program, and co-op term, I think will be really helpful for my future."

Takanori Hidaka, Japan
Michaela Boledovicova
Student Stories

"I like all of my classes, and I really like the way of teaching. I also really like the assignments that we have for group presentations – they’re really fun and it also helps us to learn how to work with people from other countries and other cultures."

Michaela Boledovicova, Slovakia
Simran Bhamra
Student Stories

"I would recommend this program to everyone. It’s also a very good cultural mix, we had Mexican students in our class, we had Brazilian students, Colombian and a student from Turkey, India, and Iran, so it’s a really, really good mix of different cultures; if you want to work in the international business field, it’s really good to have that exposure – it just gives you different perspectives and you come to know about people more closely."

Simran Bhamra, India
Evy Cravoisier
Student Stories

"I chose Greystone College because their program would allow me to do a co-op in a multicultural city: Toronto. In fact, I wanted to do a co-op to gain professional experience abroad, to improve my professional english and to be able to put this experience forward in my resume. Thanks to this experience, I learned to take initiative at work which was difficult for me to do before. Thus, I was able to develop and strengthen new professional skills such as teamwork, communication and many others, which enriched my professional experience."

Evy Cravoisier, France

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