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BSB60520

Advanced Diploma of Marketing & Communication

Develop your ability to provide leadership and strategic direction for marketing and communications activities

CRICOS COURSE CODE: 107808D

Build and enhance your skills for developing and leading strategic marketing and communications projects that support organisational success.

In the BSB60520 Advanced Diploma of Marketing and Communication, you'll explore a comprehensive set of topics that will enhance your ability to plan strategic marketing initiatives. Learn to lead teams to execute, manage, review and adapt key marketing projects that support organizational goals. The qualification is designed for individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation.

The BSB60520 Advanced Diploma of Marketing and Communication can be taken on it's own or extended with optional skill set add-ons that provide additional training in innovation.

  • BSB60520 Advanced Diploma of Marketing and Communication: 60-64 weeks
  • With optional add-on: BSBSS00097 Innovation Leadership Skill Set: 76-80 weeks total program
  • With optional add-ons: BSBSS00096 Innovation Practice Skill Set + BSBSS00097 Innovation Leadership Skill Set: 100 weeks total program

Why Choose the BSB60520 Advanced Diploma of Marketing and Communication

  • Explore a comprehensive set of topics to prepare you to plan and lead strategic marketing and communications projects to support organisational goals
  • Develop or enhance general leadership competencies  such as budget and financial planning, managing organisational change, and creating an environment of innovation
  • Program is designed to support those with existing business leadership work experience, or can be combined with a Diploma or progressive combinations of programs to enhance your skillset.
  • Extend your program with optional skill set add-ons that will develop your practical and leadership skills for driving innovation
Diploma in Digital Marketing Professional-Why-Choose
CAMPUS AVAILABLE

Brisbane, Melbourne, Sydney, Adelaide

Please note that due to the COVID-19 pandemic, Greystone College Australia plans to continue to run its online classes for VET students until at least the end of 2022.

PROGRAM LENGTH
ACADEMIC

Weekday 60-64 weeks
Weekend 60-64 weeks

(20 hours/week)
Includes 6 hours/week online study + 14 hours/week in class study

Total length includes 48 weeks study + up to 16 weeks scheduled breaks

Extend your program to 76-80 weeks total by adding the BSBSS00097 Innovation Leadership Skill Set OR (Includes 60 weeks study + up to 20 weeks scheduled breaks)

Extend your program to 100 weeks total by adding the BSBSS00097 Innovation Leadership Skill Set AND the BSBSS00096 Innovation Practice Skill Set (Includes 72 weeks study + up to 28 weeks scheduled breaks)

LANGUAGE LEVEL REQUIREMENT

Intermediate 3

ENTRY REQUIREMENTS

Entry to this qualification is limited to those who:
Have completed BSB52415 Diploma of Marketing and Communication View
OR
Have completed the following units (or equivalent competencies): BSBMKG541 Identify and evaluate marketing opportunities; BSBMKG542 Establish and monitor the marketing mix; BSBMKG552 Design and develop marketing communication plans; BSBMKG555 Write persuasive copy; and BSBPMG430 Undertake project work. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.
OR
Have four years equivalent full-time relevant work experience.

START DATES

2022 - Nov 7, Dec 5

SCHEDULE BREAKS

Dec 26-30, 2022

CRICOS COURSE CODE

107808D

Work while you study

In Australia student visas typically include the right to work up to 40 hours every 2-week period once your course starts. Working while you study is a great way to immerse yourself in Australian life and earn extra money. Learn more about top industries and typical student jobs available in your study city.

BSB60520 Advanced Diploma of Marketing and Communication Units

This unit describes the skills and knowledge required to originate and develop concepts for products, programs, processes or services to an operational level. The unit applies to individuals who develop concepts for any business or community activity or process. This may include marketing and advertising campaigns, staff development programs, information technology and communication systems, radio and television programs and entertainment events. These individuals operate with a high degree of autonomy and also collaborate with others to generate ideas and refine concepts for implementation.

This unit describes the skills and knowledge required to conduct a strategic analysis to develop an organisational marketing strategy. This involves identifying the organisation’s strategic direction, evaluating marketing opportunities and formulating a marketing strategy. The unit applies to individuals who are senior marketing professionals responsible for providing strategic direction to the marketing function of an organisation. Their responsibilities include analysing information on internal and external business and marketing environment; examining current marketing performance; identifying new marketing opportunities arising from emerging trends; and devising a marketing strategy. Individuals operating at this level generally conduct these activities using information gathered by people working under their direct and indirect supervision at lower levels of the organisation.

This unit describes the skills and knowledge required to manage organisational marketing processes. The unit applies to individuals who are senior personnel responsible for managing the overall marketing process of an organisation and for managing marketing personnel. These individuals typically manage a portfolio of products or services across the organisation, rather than a single product or a few products.

This unit describes the skills and knowledge required to research, develop and present marketing plans for an organisation. The unit applies to individuals working in senior marketing positions who are responsible for formulating a marketing plan by developing specific marketing strategies and tactics in accordance with the organisation’s overall marketing objectives. Individuals operating at this level may receive input from people working under their supervision, who collect information required to devise specific marketing strategies and tactics.

This unit describes the skills and knowledge required to prepare for, manage and evaluate market research projects across an organisation. The unit applies to individuals who are senior marketing professionals responsible for preparing market research plans for implementation, engaging external consultants, managing market research activity, and evaluating research processes and findings across an organisation.

BSBSS00096 Innovation Practice Skill Set Units

In this unit you will learn how to use advanced level critical thinking skills in the workplace. Topics include: Establish role of critical thinking in the workplace; Lead critical thinking process; Develop critical thinking mindset.

This unit describes the skills and knowledge required to engage in a creative process and reflect on own role in the process. The unit applies to individuals who are working in creative industries, as well as those involved in broader business and community activities where creative team effort is highly valued.

This unit describes the skills and knowledge required to originate and develop concepts for products, programs, processes or services to an operational level. The unit applies to individuals who develop concepts for any business or community activity or process. This may include marketing and advertising campaigns, staff development programs, information technology and communication systems, radio and television programs and entertainment events. These individuals operate with a high degree of autonomy and also collaborate with others to generate ideas and refine concepts for implementation.

This unit describes the skills and knowledge required to implement continuous improvement of systems and processes of an organisation. It includes using systems and strategies to encourage the team to participate in the process, monitoring and reviewing performance, and identifying opportunities for further improvements. The unit applies to managers who are responsible for implementing the continuous improvement process to achieve the objectives of the organisation.

BSBSS00097 Innovation Leadership Skill Set Units

In this unit you will learn how to manage time across projects, including establishing and implementing the project schedule and monitoring the development of the project. Topics include: Determine project schedule; Implement project schedule; Assess time management outcomes.

This unit describes the skills and knowledge required to create an environment that enables and supports practice which focuses on a holistic approach to the integration of innovation across all areas of work practice. The unit applies to individuals working in leadership or management roles in any industry or community context. The individual could be employed by the organisation, but may also be an external contractor, the leader of a cross organisation team or of a self-formed team of individuals.

In this unit you will learn how to develop and sustain a workplace environment of continuous improvement, learning and innovation. Topics include: Establish ways of working within a team; Identify improvements; Implement innovative processes; Develop workplace culture and tools for continuous improvement, innovation and learning.

Package this Program

Combine progressive programs to create a long-term study plan at Greystone College Australia and earn multiple qualifications. Study as long as 5 years by combining your BSB40120 Certificate IV in Business with other qualifications. Learn more about package programs, and explore other program options.

Takanori Hidaka
Student Stories

"I wanted to get work experience in Canada, and also this program offers general business classes and then more practical courses. The courses helped me a lot when I worked for a company, because I needed to train new employees, and I knew how to deal with that kind of situation. This program, and co-op term, I think will be really helpful for my future."

Takanori Hidaka, Japan
Michaela Boledovicova
Student Stories

"I like all of my classes, and I really like the way of teaching. I also really like the assignments that we have for group presentations – they’re really fun and it also helps us to learn how to work with people from other countries and other cultures."

Michaela Boledovicova, Slovakia
Simran Bhamra
Student Stories

"I would recommend this program to everyone. It’s also a very good cultural mix, we had Mexican students in our class, we had Brazilian students, Colombian and a student from Turkey, India, and Iran, so it’s a really, really good mix of different cultures; if you want to work in the international business field, it’s really good to have that exposure – it just gives you different perspectives and you come to know about people more closely."

Simran Bhamra, India
Evy Cravoisier
Student Stories

"I chose Greystone College because their program would allow me to do a co-op in a multicultural city: Toronto. In fact, I wanted to do a co-op to gain professional experience abroad, to improve my professional english and to be able to put this experience forward in my resume. Thanks to this experience, I learned to take initiative at work which was difficult for me to do before. Thus, I was able to develop and strengthen new professional skills such as teamwork, communication and many others, which enriched my professional experience."

Evy Cravoisier, France

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