Certificate IV in Marketing and Communication

Build a dynamic skill set to prepare you for success in marketing roles or to support marketing activities as part of a broader business role


Learn how to research, plan, execute, and review marketing and communication strategies to achieve business goals.

Build the key skills and knowledge needed to use well-developed marketing and communication skills in a variety of contexts. The program will support your success in full-time marketing roles, as well as roles where marketing is part of a broader organisational role. Learn to apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.

Short-term study options: Take the Specialization in Communications for Managers and Supervisors and complete 6 targeted units from BSB40820 Certificate IV in Marketing and Communication. Or prepare for entry into the BSB50620 Diploma of Marketing and Communication by taking the BSB40820 Marketing and Communication Skill Set where you'll complete 6 prerequisite units required for entry into the Diploma.


Why Choose the BSB40820 Certificate IV in Marketing & Communication

  • Build a comprehensive skill set to support your work in marketing and communications roles, or to support these activities as part of a broader organisational role
  • Develop analytical and practical skills and knowledge to help you understand consumer behaviour, promote products, make presentations and undertake a variety of marketing activities
  • Learn to communicate effectively and build and maintain business relationships
  • Combine your program with progressive qualifications and build a long-term study plan to achieve your learning and career goals

Adelaide, Brisbane, Perth, Melbourne, Sydney


Weekday 60-64 weeks

(20 hours/week)
Includes 6 hours/week online study + 14 hours/week in class study

Total length includes 48 weeks study + up to 18 weeks scheduled breaks

Weekday schedule: Monday/Tuesday available at Adelaide, Brisbane, Melbourne, and Sydney campuses


Intermediate 3


2024 - Jan 29, Feb 26*, Mar 25, May 20, Jun 17, Jul 15, Sep 9, Oct 7, Nov 4, Dec 30


2024 - Jan 1 - 26; Apr 22 - May 17;
Aug 12 - Sep 6; Dec 2- 20; Dec 23-27 (Christmas)



Work while you study

In Australia student visas typically include the right to work up to 48 hours every 2-week period once your course starts. Working while you study is a great way to immerse yourself in Australian life and earn extra money. Learn more about top industries and typical student jobs available in your study city.

Program Units

In this unit you will learn how to prepare, deliver and review presentations for a range of purposes such as marketing, training and promotions. Topics include: Prepare presentation; Deliver presentation; Review presentation.

In this unit you will learn how to use advanced level critical thinking skills in the workplace. Topics include: Establish role of critical thinking in the workplace; Lead critical thinking process; Develop critical thinking mindset.

In this unit you will learn how to effectively express, present and debate ideas, using creative techniques to engage others. Topics include: Establish framework for communication; Develop ideas for communication; Debate and discuss ideas.

In this unit you will learn how to prepare, coordinate and review basic marketing activities for small or large enterprises. Topics include: Prepare to undertake marketing activity; Co-ordinate marketing activities; Review marketing activities.

In this unit you will learn how to coordinate and review the promotion of an organisation's products and/or services. Topics include: Establish promotional activities; Coordinate promotional activities; Review promotional activities.

Package this Program

Combine progressive programs to create a long-term study plan at Greystone College Australia and earn multiple qualifications. Study as long as 5 years by combining your BSB40820 Certificate IV in Marketing and Communication with other qualifications. Learn more about package programs, and explore other program options.

Ready to make the next step?