This course is designed to provide students with an introduction to marketing concepts and terminology. It examines the importance of marketing within organizations and society in general. Students will study the major components of a marketing plan, the marketing mix and consumer relationships. They will learn how to address the basic needs of companies in planning, developing, and managing products, distribution channels, promotion and pricing.
CERTIFICATE PATHWAY: Take any 2 consecutive International Business Management micro credentials in Toronto, no matter the start date, and receive a certificate.
