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Certificate in Managerial Marketing and Behaviour

Learn how marketing strategies and organizational behaviour shape business success, and develop practical skills to support growth in dynamic markets.

Bridge human behaviour with strategy to lead in today’s marketing world.

Learn how marketing decisions and organizational behaviour drive business success. This 8-week certificate combines courses in marketing and organizational behaviour to give you both strategic insights and practical skills. Gain an understanding of consumer and organizational dynamics, and learn how to design and manage effective marketing strategies.

Why Choose the Certificate in Managerial Marketing and Behaviour?

  • Learn the foundations of modern marketing practices.
  • Understand how individual and group behaviour affects organizations.
  • Gain skills to analyze consumer trends and business environments.
  • Build management and communication skills essential for career growth.
  • Study in Toronto, a thriving market for marketing and business careers.
Advanced-Diploma-of-Marketing-&-Communication-Units
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CAMPUS AVAILABLE

  • Toronto
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PROGRAM LENGTH

ACADEMIC

Morning 8-9 weeks

• Morning Schedule includes 8 weeks study

Schedules will be adjusted in December to accommodate public holidays. Contact us for more information.

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START DATES

    • Morning
        • Toronto:
            • 2025: dic 29
            • 2026: may 18, oct 05
      • Show Dates

Start dates are dependent on enrolment and are subject to change

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SCHEDULED BREAKS

  • Winter Breaks:
    • Morning:
      • Toronto:
      • dic 22, 2025 - dic 26, 2025
      • dic 25, 2026 - ene 01, 2027
    • Evening:
      • Toronto:
      • dic 22, 2025 - ene 02, 2026
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LANGUAGE PROFICIENCY REQUIREMENTS

  • ILSC University Pathway : minimum level I3

    • IELTS Academic/IELTS General Training/IELTS One Skill Retake: minimum overall score of 5.5
    • TOEFL IBT: minimum overall score of 46
    • CAEL: minimum overall score of 40
    • CELPIP: minimum score of 7
    • Duolingo: minimum score of 95
    • PTE Academic/PTE Core: minimum overall score of 46
    • Cambridge Main Suite Exams: B2 First – grade C
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ADMISSIONS

View our Admissions Page for more information about accepted proof of language proficiency, as well as other general admission requirements applicable to your chosen campus.

Study Schedules

Study schedules apply to all academic parts of your program.

Select Campus:
Toronto

Morning Schedule

  • Mon-Thu
  • 8:30 AM - 1:00 PM
  • CLASS
  • Fri
  • 8:30 AM - 11:30 AM
  • CLASS

Total weekly study hours = 21

Program Courses

Courses are listed alphabetically and may not be scheduled in this order.

This course is designed to provide students with an introduction to marketing concepts and terminology. It examines the importance of marketing within organizations and society in general. Students will study the major components of a marketing plan, the marketing mix and consumer relationships. They will learn how to address the basic needs of companies in planning, developing, and managing products, distribution channels, promotion and pricing.

CERTIFICATE PATHWAY: Take any 2 consecutive International Business Management micro credentials in Toronto, no matter the start date, and receive a certificate.

This course introduces students to the concepts of organizational behaviour and their application in today's business environments. Students will develop insights into how the behaviour of individuals and groups impact organizations. Further, they will learn to apply the theories and concepts of organizational behaviour to develop effective managerial competencies in such areas as teamwork, motivation, decision making and leadership.

CERTIFICATE PATHWAY: Take any 2 consecutive International Business Management micro credentials in Toronto, no matter the start date, and receive a certificate.

Explore our Business Programs

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FRENCH - Explore global business concepts through hands-on projects and a practicum.

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Attestation of College Studies (AEC), International Business Management | LCA.FA - ENGLISH

PRACTICUM

ENGLISH - Explore global business concepts through hands-on projects and a practicum.

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Certificate in Business Management (Clerk)

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Get an intro to business management in a fast 8-week certificate program.

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Certificate in Global Business Management

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Build management and international business skills to analyze and succeed in today’s global business environment.

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Certificate in International Business and Trade (Clerk)

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Build international business skills in this fast-track 8-week certificate program.

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Certificate in Organizational Communication Skills / Business Communications

ACADEMIC

Develop fundamental communication skills for business in a fast 8-week program.

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Diploma in Business Communications

ACADEMIC & CO-OP

Build transferable teamwork and communication skills that will help you achieve success in any workplace.

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Diploma in International Business Management

ACADEMIC & CO-OP

Explore key business concepts within in a global context and develop skills for success in an international business career.

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Diploma in Project Management

ACADEMIC & CO-OP

Develop the skills for full-cycle project management & prepare for the Certified Associate in Project Management (CAPM) exam.

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Ready to make the next step?

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