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10931NAT

Diploma of Digital Marketing

Learn how to attract, engage, & convert customers across the digital space.

CRICOS COURSE CODE: 116737F

Learn how to find, engage, and convert customers online to support the success of organisations across any industry.

The 10931NAT Diploma of Digital Marketing is a campaign focused program that will equip you with the most up to date digital marketing skills, knowledge and insights. Graduates will learn how to plan, implement, review and successfully run digital marketing campaigns for different types of industries and using a variety of digital tools and platforms.

If you are new to digital marketing or marketing in general, this program will give you a solid foundation from which to grow your skills and experience, and help you get hired into entry levels positions in the field.

The average salary for a Digital Marketer in Australia is $83K, and over the next 5 years anticipated job growth is at 11.5% for this role.

Stats are from SEEK.au.com.

 

Why Choose the Diploma of Digital Marketing.

  • Industry-Relevant Skills: The 10931NAT Diploma of Digital Marketing is designed to provide you with the skills that employers are looking for in today's digital and tech-driven world - from copywriting, to paid ads, ecommerce, organic marketing, and so much more.
  • Automate for success: Explore automation and discover how it can simplify and enhance your digital marketing efforts.
  • Integrated Approach: Discover how to integrate digital marketing efforts with offline marketing approaches to ensure that they work together to achieve business goals.
  • Expertly Developed Program: Created in collaboration with Digital Tech Academy, this programs is designed to offer top-notch education and training.
  • Create a Professional Portfolio: Graduate with a comprehensive portfolio showcasing your digital marketing work, skills and accomplishments – a powerful tool to secure meaningful work in the digital marketing field.
  • Career Advancement: Equip yourself with the most up to date knowledge and expertise you need to excel in the field of digital marketing – prepare for roles like Social Media Manager, Digital Marketing Specialist, Online Content Creator, Email Automation Specialist, Digital Media Buyer, Digital Copywriter, and more!
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CAMPUS AVAILABLE

  • Adelaide
  • Brisbane
  • Melbourne
  • Perth
  • Sydney
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PROGRAM LENGTH

ACADEMIC

Weekday 60-64 weeks

Total length includes 48 weeks study + up to 16 weeks scheduled breaks

Schedules will be adjusted in December to accommodate public holidays. Contact us for more information.

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START DATES

          • 2025: Apr 21, Jun 16, Aug 11, Oct 06, Dec 01
          • 2026: Jan 26, Mar 23, May 18, Jul 13, Sep 07, Nov 02
          • 2027: Jan 04, Mar 01, Apr 26, Jun 21
    • Show Dates

Start dates are dependent on enrolment and are subject to change

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SCHEDULED BREAKS

      • Mar 24, 2025 - Apr 18, 2025
      • Jul 14, 2025 - Aug 08, 2025
      • Nov 03, 2025 - Nov 28, 2025
      • Dec 25, 2025 - Dec 26, 2025
      • Feb 23, 2026 - Mar 20, 2026
      • Jun 15, 2026 - Jul 10, 2026
      • Oct 05, 2026 - Oct 30, 2026
      • Dec 28, 2026 - Jan 01, 2027
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LANGUAGE LEVEL REQUIREMENT

  • Intermediate 3

    • IELTS: Overall band of 5.5
    • TOEFL IBT: 46-59
    • PTE Academic: 36
    • Cambridge Main Suites Exams: B2 First-grade C  
    • Duolingo: 95-100
    • CAEL: 40
    • Common European Framework: B2
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OTHER PROGRAM ADMISSION REQUIREMENTS

View general Greystone College Admission Requirements for your chosen campus.

Study Schedules

Study schedules apply to all academic parts of your program. If your program includes a Co-op work placement, your work schedule will be determined based on the needs of your employer.

Select Campus:
Adelaide | Brisbane | Perth | Melbourne | Sydney

Weekday

  • Mon-Tue
  • 1:15 PM - 3:15 PM
  • 3:30 PM - 5:30 PM
  • 6:00 PM - 9:00 PM
  • On Campus Workshops & Support
  • 14 hours on campus study

 

  • Wed-Thu
  • 5:30 PM - 8:30 PM
  • Online Lecture
  • 6 hours online study
Total weekly study hours = 20

Weekday

  • Mon-Tue
  • 1:15 PM - 3:15 PM
  • 3:30 PM - 5:30 PM
  • 6:00 PM - 9:00 PM
  • On Campus Workshops & Support
  • 14 hours on campus study
  • Wed-Thu
  • 6:00 PM - 9:00 PM
  • Online Lecture
  • 6 hours online study
Total weekly study hours = 20

Weekday

  • Mon-Tue
  • 1:15 PM - 3:15 PM
  • 3:30 PM - 5:30 PM
  • 6:00 PM - 9:00 PM
  • On Campus Workshops & Support
  • 14 hours on campus study
  • Wed-Thu
  • 4:00 PM - 7:00 PM
  • Online Lecture
  • 6 hours online study
Total weekly study hours = 20

Weekday

  • Mon-Tue
  • 1:15 PM - 3:15 PM
  • 3:30 PM - 5:30 PM
  • 6:00 PM - 9:00 PM
  • On Campus Workshops & Support
  • 14 hours on campus study
  • Wed-Thu
  • 6:00 PM - 9:00 PM
  • Online Lecture
  • 6 hours online study
Total weekly study hours = 20

Weekday

  • Mon-Tue
  • 1:15 PM - 3:15 PM
  • 3:30 PM - 5:30 PM
  • 6:00 PM - 9:00 PM
  • On Campus Workshops & Support
  • 14 hours on campus study
  • Wed-Thu
  • 6:00 PM - 9:00 PM
  • Online Lecture
  • 6 hours online study
Total weekly study hours = 20

Program Courses

Courses are listed alphabetically and may not be scheduled in this order.

In this unit you will learn how to develop social media engagement plans for different groups of people. Topics include: Prepare to develop social media strategy; Devise social media engagement strategy; Facilitate content delivery; Monitor and evaluate social media engagement.

This unit is all about ecommerce marketing. It will equip students with skills and knowledge relating to optimising online stores and promoting ecommerce offers. It also explores other ecommerce marketing opportunities, such as social shopping using social commerce.

In this unit you will learn how to communicate messages in a wide range of contexts by interpreting a creative brief and writing persuasive copy. Topics include: Establish content purpose; Prepare content; Finalise content.

This unit covers how to combine digital marketing with offline marketing approaches. It is important to note that there are various definitions of omnichannel marketing that exist within the digital marketing community, however in this unit, omnichannel marketing is marketing that uses both online and offline channels.

This unit equips students with skills to plan, implement and evaluate performance marketing campaigns. Performance marketing refers to an area of marketing where brands only pay when something results in people doing something, such as clicking on an ad or making a purchase from it.

Performance marketing typically involves advertising. Common performance marketing approaches include paid search advertising, display advertising and social media advertising.

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