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BSB50620

Diploma of Marketing and Communication

Build a dynamic skill set to prepare you to lead effective and strategic marketing efforts

CRICOS COURSE CODE: 104775K

Learn how to design and execute strategic communications and marketing plans and projects to meet business goals.

When you complete the BSB50620 Diploma of Marketing and Communication you’ll be able to demonstrate a range of skills to ensure that marketing functions are conducted effectively in an organisation or business. This qualification builds your skills for the workplace. It prepares you to take responsibility for the work of other staff and lead teams and individuals in full-time marketing roles, as well as for an organisation’s marketing activities.

Why Choose the BSB50620 Diploma of Marketing and Communication

  • Build skills and knowledge in a comprehensive selection of marketing and communications topics that will support you to lead teams and individuals in marketing roles
  • Learn how plan and execute market research, analyse market data, and evaluate marketing opportunities locally and internationally
  • Create strategic marketing and communications plans, execute them across various platforms, and learn how to evaluate their success for future iteration
  • Develop your persuasive skills and build influence through written and verbal communications
  • Combine your program with progressive qualifications and build a long-term study plan to achieve your learning and career goals
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CAMPUS AVAILABLE

Adelaide, Brisbane, Perth, Melbourne, Sydney

PROGRAM LENGTH
ACADEMIC

Weekday 60-64 weeks

(20 hours/week)
Includes 6 hours/week online study + 14 hours/week in class study

Total length includes 48 weeks study + up to 18 weeks scheduled breaks

Weekday schedule: Wednesday/Thursday available at Brisbane, Melbourne, and Sydney campuses

LANGUAGE LEVEL REQUIREMENT

Intermediate 3

ENTRY REQUIREMENTS

Entry to this qualification is limited to those who:
Have completed BSB42415 Certificate IV in Marketing and Communication
OR
Have completed the following units (or equivalent competencies): BSBCMM411 Make presentations; BSBCRT412 Articulate, present, and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.
OR
Have two years equivalent full-time relevant work experience.

START DATES

2023 - Jan 2, Feb 27, Mar 27, Apr 24, Jun 19, Jul 17, Aug 14, Oct 9, Nov 6, Dec 4

2024 - Jan 29, Feb 26, Mar 25, May 20, Jun 17, Jul 15, Sep 9, Oct 7, Nov 4, Dec 30

SCHEDULED BREAKS

2023 - Jan 30 - Feb 24; May 22 - Jun 16;
Sept 11 - Oct 6; Dec 25-29 (Christmas)

2024 - Jan 1 - 26; Apr 22 - May 17;
Aug 12 - Sep 6; Dec 2- 20; Dec 23-27 (Christmas)

CRICOS COURSE CODE

104775K

Work while you study

In Australia student visas typically include the right to work up to 48 hours every 2-week period once your course starts. Working while you study is a great way to immerse yourself in Australian life and earn extra money. Learn more about top industries and typical student jobs available in your study city.

Program Units

In this unit you will learn how to communicate effectively through making presentations, leading and participating in meetings, and conducting negotiations. Topics include: Identify communication requirements; Negotiate to achieve agreed outcome; Participate in and lead meetings; Make presentations.

In this unit you will learn how to manage budgets and financial plans for an organisation or a work team. You will also learn how to negotiate and communicate financial plans and processes. Topics include: Plan financial management approaches, Implement and monitor financial management plans, Review and evaluate financial management plans.

In this unit you will learn how to use marketing opportunities by examining market data, identifying potential markets, and assessing possible changes to business operations. Topics include: Explore marketing opportunities; Evaluate marketing opportunities; Evaluate required changes to current operations.

In this unit you will learn how to establish an effective marketing mix for an organisation. Topics include: Prepare marketing mix; Implement marketing mix; Monitor marketing mix.

In this unit you will learn how to plan market research and interpret the results of the research. You will also learn how to report on the market research data. Topics include: Plan market research; Perform market research; Assess results of market research; Report on market research.

Package this Program

Combine progressive programs to create a long-term study plan at Greystone College Australia and earn multiple qualifications. Study as long as 5 years by combining your BSB50620 Diploma of Marketing & Communication with other qualifications. Learn more about package programs, and explore other program options.

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