Diploma of Marketing and Communication

Build a dynamic skill set to prepare you to lead effective and strategic marketing efforts


Learn how to design and execute strategic communications and marketing plans and projects to meet business goals.

When you complete the BSB50620 Diploma of Marketing and Communication you’ll be able to demonstrate a range of skills to ensure that marketing functions are conducted effectively in an organisation or business. This qualification builds your skills for the workplace. It prepares you to take responsibility for the work of other staff and lead teams and individuals in full-time marketing roles, as well as for an organisation’s marketing activities.

Why Choose the BSB50620 Diploma of Marketing and Communication

  • Build skills and knowledge in a comprehensive selection of marketing and communications topics that will support you to lead teams and individuals in marketing roles
  • Learn how plan and execute market research, analyse market data, and evaluate marketing opportunities locally and internationally
  • Create strategic marketing and communications plans, execute them across various platforms, and learn how to evaluate their success for future iteration
  • Develop your persuasive skills and build influence through written and verbal communications
  • Combine your program with progressive qualifications and build a long-term study plan to achieve your learning and career goals

Brisbane, Melbourne, Sydney

Please note that due to the COVID-19 pandemic, Greystone College Australia plans to continue to run its online classes for VET students until at least the end of 2022.


Weekday 60-64 weeks

(20 hours/week)
Includes 6 hours/week online study + 14 hours/week in class study

Total length includes 48 weeks study + up to 18 weeks scheduled breaks


Intermediate 3


2022 - Jan 3, Jan 31, Mar 28, Apr 25, May 23, Jul 18, Aug 15, Sep 12, Nov 7, Dec 5


Feb 28 - Mar 25; Jun 20 - Jul 15; Oct 10 - Nov 4; Dec 26 - Jan 2, 2023



Work while you study

In Australia student visas typically include the right to work up to 40 hours every 2-week period once your course starts. Working while you study is a great way to immerse yourself in Australian life and earn extra money. Learn more about top industries and typical student jobs available in your study city.

Program Units

In this unit you will learn how to communicate effectively through making presentations, leading and participating in meetings, and conducting negotiations. Topics include: Identify communication requirements; Negotiate to achieve agreed outcome; Participate in and lead meetings; Make presentations.

In this unit you will learn how to manage budgets and financial plans for an organisation or a work team. You will also learn how to negotiate and communicate financial plans and processes. Topics include: Plan financial management approaches, Implement and monitor financial management plans, Review and evaluate financial management plans.

In this unit you will learn how to use marketing opportunities by examining market data, identifying potential markets, and assessing possible changes to business operations. Topics include: Explore marketing opportunities; Evaluate marketing opportunities; Evaluate required changes to current operations.

In this unit you will learn how to establish an effective marketing mix for an organisation. Topics include: Prepare marketing mix; Implement marketing mix; Monitor marketing mix.

In this unit you will learn how to plan market research and interpret the results of the research. You will also learn how to report on the market research data. Topics include: Plan market research; Perform market research; Assess results of market research; Report on market research.

Package this Program

Combine progressive programs to create a long-term study plan at Greystone College Australia and earn multiple qualifications. Study as long as 5 years by combining your BSB50620 Diploma of Marketing & Communication with other qualifications. Learn more about package programs, and explore other program options.

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