Certificate in Digital Marketing: Social Media

Learn how to engage and convert clients and drive business goals on popular social media platforms.

In British Columbia, this program has been approved by the Private Training Institutions Regulatory Unit (PTIRU) of the Ministry of Post-Secondary Education and Future Skills.

Earn industry-recognized certifications & build comprehensive social media marketing skills that businesses need to stay competitive.

Learn how to set social media marketing goals, identify buyer personas, create targeted content, and choose the right platforms to reach and engage clients on a variety of social channels. This comprehensive social media skill set will open up work opportunities across a wide range of organizations.

Graduate with a portfolio to showcase to potential employers, and earn a variety of industry-recognized certifications from Google, HubSpot, Semrush, and more!

Take the co-op program to get hands-on social media marketing practice in a Canadian business or organization.

Completing the Certificate in Digital Marketing: Social Media can open careers in many fields, in roles like Social Media Coordinator, Content Marketing Coordinator, and E-Media Advertising Coordinator.

This program offers credit transfer into some of our partner schools. Learn More

Why Choose the Certificate in Digital Marketing: Social Media.

More than 50% of the world’s population uses social media, and the average user spends almost 2.5 hours a day engaging on these platforms – learn how to reach clients where they spend their time!
Explore a wide range of social media marketing platforms, including Facebook, Instagram, X (formerly Twitter), LinkedIn, YouTube, Yelp, and Pinterest.
Dive into metrics and analytics to help you choose the right channels for specific target markets, track your success, and develop strategic social media marketing plans.
Learn how to write for the web and adapt your style and approach for different platforms to make the most impact.
Take the co-op program to put your skills into practice and get Canadian references in a work placement related to social media marketing.
NEW! Gain globally recognized certifications from Semrush, HubSpot, and Google.
Build a portfolio to showcase your talent, expertise, and certifications as you progress through the program.
Study social media in Vancouver, one of Canada’s top creative and tech hubs, and home to many global brands.

Career Paths

The Certificate in Digital Marketing: Social Media prepares students for a variety of entry-level positions in the private and public sectors, such as:

Digital Marketing Assistant /Coordinator
Social Media Assistant /Coordinator
Online Marketing Assistant /Coordinator
Advertising Assistant /Coordinator

Marketing Assistant /Coordinator
Content Marketing Coordinator
E-Media Advertising Assistant /Coordinator
Junior Content Writer

CAMPUS AVAILABLE

Vancouver

PROGRAM LENGTH

ACADEMIC

Morning 26-32 weeks
Evening 46-48 weeks

CO-OP

Morning 48-56 weeks
Evening 86-88 weeks

• Academic Morning Schedule includes 24 weeks study + up to 8 weeks scheduled breaks
• Co-op Morning Schedule includes 24 weeks study + up to 8 weeks scheduled breaks + 24 weeks co-op placement
• Academic Evening Schedule includes 36 weeks study 12 weeks scheduled breaks
• Co-op Evening Schedule includes 36 weeks study 16 weeks scheduled breaks + 36 weeks co-op placement

Schedules will be adjusted in December to accommodate public holidays. Contact us for more information.

START DATES

- Evening
- - - Vancouver:
    - - 2026: 1 26, 3 23, 5 19, 7 13, 9 07, 11 02
  - Show Dates
- Morning
- - - Vancouver:
    - - 2025: 12 29
      - 2026: 1 26, 2 23, 3 23, 4 20, 8 10, 9 08, 10 05, 11 02, 11 30
  - Show Dates

Start dates are dependent on enrolment and are subject to change

SCHEDULED BREAKS

Summer Breaks:
- Morning:
- - Vancouver:
  - 6 16, 2025 - 8 08, 2025
  - 6 15, 2026 - 8 07, 2026

Winter Breaks:
- Morning:
- - Vancouver:
  - 12 22, 2025 - 12 26, 2025
  - 12 25, 2026 - 1 01, 2027
- Evening:
- - Vancouver:
  - 12 22, 2025 - 1 02, 2026
  - 12 14, 2026 - 1 01, 2027

LANGUAGE PROFICIENCY REQUIREMENTS

ILSC University Pathway : minimum level I3
- IELTS Academic: minimum overall score of 5.5
- TOEFL IBT: minimum overall score of 46
- CAEL: minimum overall score of 40
- CELPIP: Listening 7, Speaking 7, Reading 6, Writing 6
- Duolingo: minimum score of 95
- PTE Academic/PTE Core: minimum overall score of 46
- Cambridge Main Suite Exams: B2 First – grade C

ADMISSIONS

View our Admissions Page for more information about accepted proof of language proficiency, as well as other general admission requirements applicable to your chosen campus.

Study Schedules

Study schedules apply to all academic parts of your program. If your program includes a Co-op work placement, your work schedule will be determined based on the needs of your employer.

Select Campus:

Vancouver

Morning Schedule

Mon-Thu
8:30 AM - 1:00 PM
CLASS

Fri
8:30 AM - 11:30 AM
CLASS

FLEXIBLE
9 Hrs Asynchronous Learning***

First Session only
Workplace Skills & Tools Course
Tue-Thu**
8:30 AM - 1:00 PM
WST CLASS
Fri**
8:30 AM - 11:30 AM
WST CLASS
FLEXIBLE
13.5 Hrs Asynchronous Learning***

Total weekly study hours = 30

Morning Schedule

Mon-Fri
8:30 AM - 1:00 PM
CLASS

FLEXIBLE
7 Hrs Asynchronous Learning***

Total weekly study hours = 30

Evening Schedule

Mon-Thu
5:15 PM - 9:00 PM
CLASS

FLEXIBLE
5 Hrs Asynchronous Learning***

First Session only
Workplace Skills & Tools Course
Tue-Thu**
5:30 PM - 9:00 PM
WST CLASS
FLEXIBLE
9.5 Hrs Asynchronous Learning***

Total weekly study hours = 20

Why Choose Co-op?

Co-op or “co-operative education” combines academic study with a work experience component related to your program. This popular Canadian learning approach provides students with hands-on experience in their study field, quality references, and networks that will give them a competitive edge for finding future work and growing their career.

LEARN MORE ABOUT CO-OP

Take the Certificate in Digital Marketing: Social Media Co-op and build work experience in entry-level positions in areas like:

Advertising
Media
Marketing
Communications
Sales

Program Courses

Learning how to choose the right social media platform and how best to utilize the features offered by that platform is the primary focus of this course. We take the most popular social media platforms and examine how businesses can best use them to reach customers. In this course, students will earn the Google Ads Search Certification; Google Ads Display Certification; and Google Ads - Measurement Certification.

Digital Marketing Fundamentals - Branding lays the groundwork for students to understand the key components of brand identity, how to create Unique Selling Proposition (USP) and why it is important. Students are also introduced to the portfolio that they build as a professional showcase of their work and certifications.

Digital Marketing Fundamentals lays the groundwork for students to understand how online and offline marketing methods work together to deliver results. Students will learn the terms and concepts used in the industry and how they are applied in practical situations. In this course, students will earn the Mailchimp Academy Foundations Certification; Mailchimp Academy Email Marketing Certification; HubSpot Email Marketing Certificate; and HubSpot Inbound Marketing Certification.

Social media as a marketing tool can make or break brand image and has rapidly become the channel of choice for companies to reach their target audience. In this course, students will earn the Hootsuite Platform Certification and the Social Media Marketing Certification.

Learn the fundamental skills necessary for the Canadian workplace. Students will learn topics such as oral and written communication, computer skills, and workplace preparation. The course will also cover the necessary skills needed for academic study in their program.

Marketing in the digital age is all about content. From your website, YouTube channel, blog, brochure, or tweets, content is what differentiates a mediocre from a viral marketing campaign. However, not all content is created equal, and careful consideration needs to be given to everything published to maximize its effect. Tweets, blog posts and website copy all serve different purposes and carry their own constraints. This course provides the skills to navigate the content creation challenge successfully. In this course, students will earn the Muck Rack Fundamentals of Media Relations Certification.

During the co-op work placement, students will put their skills into practise in a local workplace in a position related to their specific program objectives. Students will be required to complete job tasks as assigned to them by the employer. In addition, students are required to provide regular feedback (monthly) on their placement experience to Greystone College using prescribed reporting forms.

Explore our Digital Marketing Programs

Attestation of College Studies (AEC), Digital Marketing Specialist | NWY.24

PRACTICUM

Learn how to attract, engage, & convert clients across the digital space.

ACADEMIC & CO-OP