Digital Marketing

11266NAT

Advanced Diploma of Digital Marketing

Develop advanced digital marketing strategies using analytics, AI, SEO, and content expertise.

CRICOS COURSE CODE: 120083E 

Build advanced digital marketing expertise in analytics, AI, SEO, and multi-channel strategy.

The 11266NAT Advanced Diploma of Digital Marketing is designed to equip you with the skills needed for senior digital marketing roles. You will develop expertise in planning, implementing, and evaluating campaigns across SEO, SEM, social media, ecommerce, content marketing, and marketing automation. This program is ideal for those looking to advance their career, upskill, or gain comprehensive knowledge to drive results in any industry. 

Why Choose the 11266NAT Advanced Diploma of Digital Marketing

  • Gain expertise in programmatic advertising, using automated strategies to deliver more effective digital campaigns.
  • Build high-impact email marketing skills to grow audiences, improve engagement, and maximise campaign results.
  • Learn to harness AI marketing tools safely and ethically, empowering you to lead and influence others responsibly.
  • Gain AI skills that can increase your earning potential by up to 33%, empowering you to advance your career with confidence.
Diploma-in-DigitalMarketing-Why-Choose
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CAMPUS AVAILABLE

  • Adelaide
  • Brisbane
  • Melbourne
  • Perth
  • Sydney
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PROGRAM LENGTH

ACADEMIC

Weekday 76 weeks

Total length includes 60 weeks study + up to 16 weeks scheduled breaks

Click to learn more about our schedule options

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START DATES

          • 2026: 7 13, 9 07, 11 02
          • 2027: 1 04, 3 01, 4 26, 6 21, 8 16, 10 11, 12 06
          • 2028: 1 31, 3 27, 5 22, 7 17, 9 11, 11 06
    • Show Dates
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SCHEDULED BREAKS

      • Adelaide, Brisbane, Melbourne, Perth, Sydney:
      • 2 23, 2026 - 3 20, 2026
      • 6 15, 2026 - 7 10, 2026
      • 10 05, 2026 - 10 30, 2026
      • 12 28, 2026 - 1 02, 2027
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LANGUAGE LEVEL REQUIREMENT

  • ILSC Level: Intermediate 3

    • IELTS: Overall band of 5.5
    • TOEFL IBT: 46-59
    • PTE Academic: 36
    • Cambridge Main Suites Exams: B2 First-grade C  
    • Duolingo: 95-100
    • CAEL: 40
    • Common European Framework: B2
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CREDIT TRANSFER ELIGIBILITY

View general Greystone College Admission Requirements for your chosen campus.

Study Schedules

Study schedules apply to all academic parts of your program. If your program includes a Co-op work placement, your work schedule will be determined based on the needs of your employer.

Select Campus:
Adelaide | Brisbane | Perth | Melbourne | Sydney

Weekday

  • Mon-Tue
  • 5:30 PM - 8:30 PM
  • Online Lecture
  • 6 hours online study
  • Wed-Thu
  • 1:15 PM - 3:15 PM
  • 3:30 PM - 5:30 PM
  • 6:00 PM - 9:00 PM
  • On Campus Workshops & Support
  • 14 hours on campus study
Total weekly study hours = 20

Weekday

  • Mon-Tue
  • 6:00 PM - 9:00 PM
  • Online Lecture
  • 6 hours online study
  • Wed-Thu
  • 1:15 PM - 3:15 PM
  • 3:30 PM - 5:30 PM
  • 6:00 PM - 9:00 PM
  • On Campus Workshops & Support
  • 14 hours on campus study
Total weekly study hours = 20

Weekday

  • Mon-Tue
  • 4:00 PM - 7:00 PM
  • Online Lecture
  • 6 hours online study
  • Wed-Thu
  • 1:15 PM - 3:15 PM
  • 3:30 PM - 5:30 PM
  • 6:00 PM - 9:00 PM
  • On Campus Workshops & Support
  • 14 hours on campus study
Total weekly study hours = 20

Weekday

  • Mon-Tue
  • 6:00 PM - 9:00 PM
  • Online Lecture
  • 6 hours online study
  • Wed-Thu
  • 1:15 PM - 3:15 PM
  • 3:30 PM - 5:30 PM
  • 6:00 PM - 9:00 PM
  • On Campus Workshops & Support
  • 14 hours on campus study
Total weekly study hours = 20

Weekday

  • Mon-Tue
  • 6:00 PM - 9:00 PM
  • Online Lecture
  • 6 hours online study
  • Wed-Thu
  • 1:15 PM - 3:15 PM
  • 3:30 PM - 5:30 PM
  • 6:00 PM - 9:00 PM
  • On Campus Workshops & Support
  • 14 hours on campus study
Total weekly study hours = 20

Program Units

This unit describes the skills and knowledge required to collect and analyse information and apply sound accounting principles to the development and ongoing management of a budget for a small organisation or section of a large organisation.
It applies to individuals who use a range of specialist and managerial techniques to plan, monitor and control budgetary work.

This unit describes the performance outcomes, skills and knowledge required to use digital analytics tools as part of complex, long-term digital marketing strategies to support the measurement of marketing outcomes.
It requires the ability to use digital marketing analytics technology and software to capture data on online marketing performance, analyse data, interpret data and produce reports.

This unit describes the performance outcomes, skills and knowledge required to optimise a website to improve conversions and related marketing outcomes.
It requires the ability to determine modifications that can be made to a website in order to improve performance, as aligned with an overall digital marketing plan, business objectives and consumer behaviour.

This unit describes the performance outcomes, skills and knowledge required to plan and execute a digital content strategy for a brand that is aligned to business objectives, consumer buying behaviour and overall marketing strategy.
It requires the ability to develop a strategy for content that spans multiple digital channels, including social media, and is consistent with the organisation’s marketing objectives and brand identity. It requires a high level of digital marketing skills in environments demanding initiative, creativity and consistency.

This unit describes the performance outcomes, skills and knowledge required to plan and implement a Search Engine Optimisation (SEO) strategy aligned to an organisation’s business objectives and overall marketing strategy.
It requires the ability to use SEO technology and SEO optimisation techniques to develop an approach intended to improve search engine visibility and increase organic search traffic to an organisation’s digital profiles. It includes evaluating performance outcomes and reviewing an organisation’s SEO approach accordingly.

Package this Program

Combine progressive programs to create a long-term study plan at Greystone College Australia and earn multiple qualifications. Study as long as 5 years by combining your 11266NAT Advanced Diploma of Digital Marketing with other qualifications. Learn more about package programs, and explore other program options.

10931NAT Diploma of Digital Marketing

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11266NAT Advanced Diploma of Digital Marketing

Develop advanced digital marketing strategies using analytics, AI, SEO, and content expertise.

Read More

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