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Attestation of College Studies (AEC), Digital Marketing Specialist

Learn how to attract, engage, & convert clients across the digital space.

AEC | NWY.24

Build comprehensive, in-demand social media marketing, website management, & design skills to prepare you for the job market.

Explore all the current tools, tips, and trends in the world of digital marketing and learn how to reach clients across a range of digital platforms. This comprehensive program covers social media marketing, e-commerce, digital branding, web design, analytics, and more. You'll learn everything you need to know to launch and grow a digital brand, and leave with transferable skills that will help you gain employment across a range of industries.

In the practicum, get hands-on experience helping a local organization or business reach its digital marketing goals.

Why Choose the Attestation of College Studies (AEC), Digital Marketing Specialist.

Build comprehensive skills to prepare you for a hot job market - digital marketers are in demand in Canada and globally!
Build a dynamic skill set for building a brand & marketing online through websites, social media, blogs, and email campaigns.
Explore e-commerce, customer management systems, WordPress, & other digital tools used to connect with & manage customer relationships.
Learn about analytic tools & discover how to use data to strategically plan & refine your digital marketing efforts to achieve goals & targets.
Put your new skills into practice in a practicum placement in a role related to digital marketing.
For students whose first language isn't English, enter with ILSC Intermediate 3 (IELTS 5.5) or start at ILSC Language schools to improve your English level before entry.

CAMPUS AVAILABLE

Montréal

PROGRAM LENGTH

CO-OP

Morning 56-64 weeks
Evening 92 weeks

• Morning Schedule includes 36 weeks study + up to 8 weeks scheduled breaks + 20 week practicum placement
• Evening Schedule includes 54 weeks study 18 weeks scheduled breaks + 20 week practicum placement
Schedules will be adjusted in December to accommodate public holidays. Contact us for more information.

START DATES

- Evening
- - - Montréal:
    - - 2025: févr. 24, avr. 21, juin 16, août 11, oct. 06, déc. 01
      - 2026: janv. 26, mars 23, mai 18, juil. 13, sept. 07, nov. 02
  - Show Dates
- Morning
- - Show Dates

Start dates are dependent on enrolment and are subject to change.

SCHEDULED BREAKS

Summer Breaks:
- Morning:
- - Montréal:
  - juin 16, 2025 - août 08, 2025

Winter Breaks:
- Morning:
- - Montréal:
  - déc. 22, 2025 - déc. 26, 2025
- Evening:
- - Montréal:
  - déc. 22, 2025 - janv. 02, 2026
  - déc. 14, 2026 - janv. 01, 2027

LANGUAGE PROFICIENCY REQUIREMENTS

- IELTS: Overall band of 5.5
- TOEFL IBT: 46-59
- PTE Academic: 36
- Cambridge Main Suites Exams: B2 First-grade C
- Duolingo: 95-100
- CAEL: 40
- Common European Framework: B2

For French Program, equivalent to TEF/TEFFaQ 400-499, DELF B2 (au mains 16/25)

ADMISSIONS

View our Admissions Page for more information about accepted proof of language proficiency, as well as other general admission requirements applicable to your chosen campus

Study Schedules

Study schedules apply to all academic parts of your program. During the practicum term, your work schedule will be determined based on the needs of your employer. Total Program Hours: 1100

Select Campus:

Montréal

Morning Schedule

Mon-Fri
8:30 AM - 1:00 PM
CLASS

First Session only
Workplace Skills & Tools Course
Tue-Thu**
8:30 AM - 1:00 PM
CLASS
FLEXIBLE
9 Hrs Asynchronous Learning***

Free French Language Support through ILSC Montreal or ILSC ALLO***

Total weekly study hours = 22.5

Evening Schedule

Mon-Thu
5:15 PM - 9:00 PM
CLASS

First Session only
Workplace Skills & Tools Course
Tue-Thu**
5:15 PM - 9:00 PM
CLASS
FLEXIBLE
3.75 Hrs Asynchronous Learning***

Free French Language Support through ILSC Montreal or ILSC ALLO***

Total weekly study hours = AEC IBM 26.25 | AEC DMS 22.5

About the Practicum

The Attestation in College Studies, Digital Marketing Specialist with Practicum combines academic study with practical work experience related to your study area. Students will complete a practicum placement in a local business in Montreal.

The practicum program includes: Documentation support, interview and job preparation, résumé building, monitoring throughout the practicum placement, and job search tips.

The student is responsible for the payment of any government fees related to the application for a work permit and the extension of study permit.

LEARN MORE ABOUT PRACTICUMS

Take the Attestation of College Studies, Digital Marketing Specialist with Practicum and build work experience in entry-level positions in areas like:

Digital Advertising
Media
Digital Marketing
Communications
Social Media Management

Program Courses

Courses are listed alphabetically and may not be scheduled in this order.

Learning how to choose the right social media platform and how best to utilize the features offered by that platform is the primary focus of this course. We take the most popular social media platforms and examine how businesses can best use them to reach customers. In this course, students will earn the Google Ads Search Certification; Google Ads Display Certification; and Google Ads - Measurement Certification.

Digital Marketing Fundamentals - Branding lays the groundwork for students to understand the key components of brand identity, how to create Unique Selling Proposition (USP) and why it is important. Students are also introduced to the portfolio that they build as a professional showcase of their work and certifications.

Digital Marketing Fundamentals lays the groundwork for students to understand how online and offline marketing methods work together to deliver results. Students will learn the terms and concepts used in the industry and how they are applied in practical situations. In this course, students will earn the Mailchimp Academy Foundations Certification; Mailchimp Academy Email Marketing Certification; HubSpot Email Marketing Certificate; and HubSpot Inbound Marketing Certification.

Moving beyond basic keywords and PPC marketing, SEO takes a deeper look into what businesses need to do to get their content in front of their target audience. This course takes an international view on the subject and covers much more than Google; learn to incorporate SEO strategies across multiple platforms and geographic regions. It includes keywords, linking, backlinking and strategies to get onsite and offsite SEO working. In this course, students will earn the Semrush SEO Toolkit Certification; Semrush Content Marketing Certification; HubSpot SEO and SEO II Certification; and HubSpot SEO II Certification.

Social media as a marketing tool can make or break brand image and has rapidly become the channel of choice for companies to reach their target audience. In this course, students will earn the Hootsuite Platform Certification and the Social Media Marketing Certification.

Data analytics empowers digital marketers to move beyond guesswork and make data-driven decisions. This course equips students with the knowledge and skills needed to capture, manage, and report on analytics data so that they can improve their digital marketing campaigns by turning data into actionable insights. In this course, students will earn the Google Analytics Certification.

Gain a comprehensive understanding of using WordPress for website design in constructing a fully functional e-Commerce website while leveraging data analytics to improve website performance. The course covers the various business and geographic listings options available and how they can be utilized as online marketing tools. Students will also become familiar with CRM, loyalty card, and apps, and examine aspects of website security, asset security, and cloud and data security. In this course, students will earn the HubSpot certification: Growth-Driven Design.

Learn the fundamental skills necessary for the Canadian workplace. Students will learn topics such as oral and written communication, computer skills, and workplace preparation. The course will also cover the necessary skills needed for academic study in their program.

Marketing in the digital age is all about content. From your website, YouTube channel, blog, brochure, or tweets, content is what differentiates a mediocre from a viral marketing campaign. However, not all content is created equal, and careful consideration needs to be given to everything published to maximize its effect. Tweets, blog posts and website copy all serve different purposes and carry their own constraints. This course provides the skills to navigate the content creation challenge successfully. In this course, students will earn the Muck Rack Fundamentals of Media Relations Certification.

In this course, students will prepare to take their new skills and knowledge into the job market in a practicum related to their program. Students will be required to complete job tasks as assigned to them by the employer.

FREE French Classes

All Collège Greystone students in Montréal can take advantage of FREE French classes delivered through ILSC Language Schools Montréal and ILSC ALLO. These FREE French classes are in place to ensure students can meet Québec's French language requirement for graduation from a post-secondary program - Level 7 (oral) and level 4 (written) out 12 points on l'Échelle québécoise des niveaux de compétence en français (Québec scale of French proficiency levels).

We guarantee that students will receive all the language support needed to meet the required French level! 
We will offer unlimited additional French classes, in batches of 12 weeks, until you meet the language requirements.

BONUS: ILSC will pay the TEFAQ Language Exam fee for students with a 95% attendance rate in their French classes once they successfully complete the Intermediate 2 level.

FRENCH AT ILSC MONTRÉAL

Benefits of Learning French in Montréal

Expand your potential off campus work and practicum opportunities
Integrate more easily into life in bilingual Montréal
Meet the Quebec requirement for graduation

Attestation of College Studies (AEC), Digital Marketing Specialist

Learn how to attract, engage, & convert clients across the digital space.

AEC | NWY.24

Build comprehensive, in-demand social media marketing, website management, & design skills to prepare you for the job market.