Marketing Updates

The marketing team has been tackling all kinds of projects these past few months, helping spread the word about the kinds of learning and living experiences ELS, ILSC, and Greystone College offer. We’re delighted to update you on our team, what we’ve been working on recently, and what’s on the horizon. Read on for more.

New Marketing Team Hire – Marwa Elgabry:

We are delighted to announce a new addition to the marketing team! Marwa Elgabry joined us this week in the role of Junior Marketing Communications Coordinator and will help us create amazing stories and content that will inspire students to choose ILSC, Greystone College, and ELS English Centers for life-changing international learning experiences!

Marwa brings experience in broadcast and online journalism, and she has also taught English to K-12 students, including students of diverse backgrounds learning English as a second language. Please join us in welcoming Marwa!

Key Marketing Achievements:

• Launch of Q1 2023 Market Pricing for ILSC, Greystone College, and ELS
• An ELS, ILSC, and Greystone College mini brochure that can be printed as a 12-panel folding piece, or a 12 page stapled piece for use at fairs
• the Agent knowledge hub access registration and troubleshooting manual agent-knowledge-hub-access-registration-steps-troubleshooting.pdf
• Some of our New Video Content released this quarter
  • Raul got hired by Eddie Bower in Toronto at the Greystone College Career Fair - https://www.youtube.com/watch?v=Nw2ljn4LGXs
  • MSC recruiters share their tips to be hired! - https://www.youtube.com/watch?v=DEsTkh7GvA8
  • Juan Pablo found a job as an international student in Toronto - https://www.youtube.com/watch?v=SFp41zrlH-E
  • Tim Hortons hiring at Greystone College Toronto - https://www.youtube.com/watch?v=B9XtIpg0Jlw
  • How is a Job Career Fair in Montreal, Canada? - https://www.youtube.com/watch?v=bbq98nEzYYg

What to Expect in Q1 2023:

• New Online Application Forms for ELS, ILSC, and Greystone College (for agents and students) – more user friendly and easier processing for our Registration Team
• Starting the process of moving the ELS website off its current platform and onto HubSpot –
  • to reduce the cost of operating under two platforms
  • better reporting

• Launching marketing collateral for NEW Greystone College new suite of Tech programs in Canada 
  • Front End Developer
  • Full Stack Developer
  • Data Analyst
• Launching material collateral for Big Updates in Australia: New Campus in Perth Opening Q2, 2023 and Adelaide Campus Expansion!
• New ELS Videos for LaVerne University and Dominican University in San Rafael